Christian Retailing

Zondervan sells Portuguese-language division Print Email
Wednesday, 14 February 2007 07:00 PM America/New_York

Zondervan has sold its Portuguese-language publishing division, Editora Vida Ltda., to an affiliate of Argentina-based Christian publisher, Producciones Peniel SRL. Terms of the deal were not disclosed.

Under the agreement, Peniel, which has been a distribution partner of Zondervan's since 2000, will acquire distribution and publishing rights to all Editorial Vida products. In addition, Zondervan announced it will continue to license products to Peniel, “leveraging Editora Vida's international sales force to bring a wide range of products to retailers and distributors throughout Brazil.”

The sale “gives us uninterrupted reach into the Portuguese-speaking market, while allowing us to remain focused on our core business,” said Doug Lockhart, president and CEO of Zondervan. Peniel offers a diverse selection of quality Christian products aimed at reaching people for Christ, he said, “and we are confident that Editora Vida will continue to thrive under their ownership and leadership.”

Omar Daldi, president of Peniel, said that his company had enjoyed a positive partnership with Zondervan for several years and was “excited to now carry on the great work of Vida Brazil. Our commitment is to continue to serve the need for quality Christian products for the Portuguese-speaking community in the excellent manner that Zondervan did for so many years.”

Zondervan will retain Vida Publishers, its Spanish-language division based in Miami, and continue to publish Spanish-language publications for worldwide distribution.