|Maximize margins with inspirational gifts|
|Written by John McKinney Sr|
|Thursday, 25 February 2016 10:23 AM America/New_York|
Win with the 3 C’s of success for your store
Many Christian retailers understand the concept that the gift category generally offers them a higher profit margin than other products in their store. In many cases, however, those same retailers don’t understand the merchandising strategies within their four walls that will help them maximize additional profit margins on their gift lines.
It’s not enough to purchase gift items that may offer great profitability. Using effective merchandising techniques, the retailer must also “sell” those gifts to his customers to realize those additional profits.