Christian Retailing

The Power Of A Name Print Email
Written by Eric Tiansay   
Monday, 15 August 2011 09:47 AM America/New_York

Personality editions popular with serious Bible students

Bibles featuring well-known personalities are more than just about big names, as the subcategory is a strong segment for publishers and retailers. Publishers have produced editions featuring Bible-study contentFree-Press_Hope-for-Today-Bible from a who’s who of Christian leaders such as Charles Ryrie, C.S. Lewis, Billy Graham, Charles Stanley and Joel Osteen.  

Personality, specialty or name Bibles are “a significant category,” said Bob Sanford, vice president and associate publisher of Thomas Nelson’s Bible group. He estimated that approximately half of Nelson’s overall Bible sales are from the category.


Since the 1970s, Nelson has published at least 17 personality Bibles, including John MacArthur’s The MacArthur Study BibleThe Charles F. Stanley Life Principles Bible, Max Lucado’s The Lucado Life Lessons Study Bible, John Maxwell’s The Maxwell Leadership Bible, Jack Hayford’s New Spirit-Filled Life Bible, Richard Lee’s The American Patriot’s Bible and T.D. Jakes’ Holy Bible, Woman Thou Art Loosed! Edition. With combined sales of Nelson’s name Bibles at almost 5 million copies, they are among the publisher’s “long-standing best-sellers,” Sanford said.

Frontliner Training and Resources Print Email
Written by Staff   
Wednesday, 27 July 2011 11:54 AM America/New_York

Suppliers’ support helps store staff overcome ‘fear factor’ in selling God’s WordToniPoole

Now more than ever, Christian retailers need to be at the top of their game when it comes to helping shoppers choose the right Bible.The cornerstone product remains the area where Christian stores should be able to outshine other channels and cement their place in consumers’ minds as the specialist place for God’s Word.

Additionally, the Bible department is widely seen as one reading category more immune to being impacted by digital publishing because most shoppers still want a physical copy of the Scriptures, even if they have an e-version for convenience.

But the rising opportunity in Bibles comes when it may never have been more challenging for stores to take advantage of it—as reduced staffing levels leave less time for frontliners to keep on top of new products and releases, and the number of SKUs continues to grow.

Tuning into teens Print Email
Written by Eric Tiansay   
Wednesday, 27 July 2011 11:46 AM America/New_York

A growing subcategory adds edgy content to trendy design

B&H_Apologetics-Study-Bible-for-StudentsTeen Bibles may not top best-seller lists or command huge endcap displays like adult editions, but the subcategory is a strong area for publishers and retailers. The segment has come far since The Way, the first teen/young adult Bible, published by Tyndale House Publishers in 1972, which used the Living Bible paraphrase and black-and-white photos of 16- to 30-year-olds throughout the text.

The grouping now offers a variety of trendy features and formats—including graphics, colors, compact-size and magazine-like versions as well as metal, manga-style and Italian Duo-Tone designs—all aiming to be visually appealing and teen-friendly to encourage young adults to read the Scriptures.


“Today’s teens are dealing with some issues that most generations didn’t have to deal with until they were much older,” Zondervan Senior Vice President and Publisher for Bibles Chip Brown told Christian Retailing. “We try to provide Bibles that will help teens spiritually navigate and thrive in this incredible period of their lives.”

Changes and challenges Print Email
Written by Staff   
Thursday, 30 June 2011 01:01 PM America/New_York

Industry leaders and insiders get personal on trends and issues

It has probably never been truer for the Christian products industry that change is here to stay.

From the accelerating digital-publishing revolution and its impact to ongoing shifts in retail, new consumer habits and business practices are emerging. Christian retailers and suppliers must look to the future, preparing for its challenges and opportunities.

We talked to a broad range of industry leaders and insiders to get their personal and professional take on some of the big issues and questions.

ICRS 2011 exhibitor listing Print Email
Written by Production   
Thursday, 30 June 2011 11:44 AM America/New_York

Your guide to suppliers’ locations, specials, events and offers

  ABBEY Press

Booth: 1619

 Abbott Hall

Booth: 239

 Abingdon Press

Booth: 828

 African American Expressions

Booth: 1518

 Alpha Omega Publications

Booth: 521

 Amazing Facts

Booth: 1447

 AmbassadorIntlAmbassador International

Booth: 947

Specials/discounts: 60%, net 45 on show orders.

Special events: signings: Gene Krcelic, Loves Like a Hurricane, Mon., 11 a.m.; Sammy Tippit, The Race, Mon., 2 p.m.; Steven Sellers, The Sobering Truth, Mon., 3:30 p.m.; Mark Ashe, Your Money and Your Life, Tues., 11 a.m.; Beth Marshall, A Time to Heal, Tues., 1:30 p.m. 

New products: The RaceLoves Like a Hurricane.

 American Bible Society

Booth: 318

AMGPublishers AMG Publishers

Booth: 801

Specials/discounts: 55% off, free freight, net 60 days billing. 

Premiums: book giveaway: First 80 customers receive Young Adult novel Map Across Time by C.S. Lakin.

Special events: reading of Sword in the Stars by author Wayne Thomas Batson at booth, Tues., 10:30 a.m. followed by book signing. 

New products: Stories of Faith & Courage From the Vietnam War (“Battlefields & Blessings” by Larkin Spivey.

AnchorDistAnchor Distributors

Booth: 709

Specials/discounts: extra discounts on show orders.

Premiums: free gift with qualifying order.

Special events: signings daily.

Apex Trading Co.

Booth: 1929

Artistic Manufacturing Corp.

Booth: 618

B&HLogoB&H Publishing Group

Booth: 728

Specials/discounts: Visit booth for show specials.

Special events: book signings: Over the Edge, Brandilyn Collins; Beside Still Waters, Tricia Goyer; Spiritual Leadership, Henry and Richard Blackaby; When Worlds Collide, Mike and Daniel Blackaby; The Resolution for Men samplers, Stephen and Alex Kendrick; and Courageous Living, Michael Catt.

BakerPubGroupBaker Publishing Group

Booth: 539

Special events: author signings by Pat Williams, Dale Cramer, Elizabeth Musser, Mark Bertrand and Ann Tatlock.

??New products: New titles include The Mercy by Beverly Lewis and Have a New Kid by Friday by Kevin Leman.


BarbourBarbour Publishing

Booth: 529

Specials/discounts: Special #1: 60% discount on solid or assorted cases of “Bible Promise” books; Special #2: 60% discount on any 24 copies of Oswald Chambers’ My Utmost for His Highest (excludes promotional editions).

Special events: book signings by Wanda E. Brunstetter, Love Finds a Home, Mon., 10-11 a.m.; Tony and Penny Monetti, Called to Serve, Mon., 3:30-4:30 p.m.; Stephen M. Miller, The Complete Visual Bible, Tues., 10-11 a.m.

New products: Growing Up Colt by Colt McCoy and Brad McCoy with Mike Yorkey; 40 Days to Better Living: Optimal Health by The Church Health Center; God Calling: Expanded Edition by A. J. Russell, ed.; and Love Finds a Home.

Bargain Books Wholesale

Booth: 328

Berg Christian Enterprises

Booth: 2033

Bezaleel Gifts Co.

Booth: 2001

Black Family Press

Booth: 341

BlossomBucketBlossom Bucket

Booth: 2005

Specials/discounts: free freight on show orders for delivery in 2012.

New products: products by Suzi Skoglund, Barbara Lloyd and Deb Strain.

BobSiemonBob Siemon Designs

Booth: 1711

Specials/discounts: Enroll in the engraveable cross program and receive a free store display.

Premiums: free mustard-seed lapel pin for first 500 visitors, commemorative 2011 ICRS sterling-silver charm available for purchase.

New products: Collections, including licensed NOTW and Truth Soul Armor jewelry, EMI Songs of Worship designs and mustard-seed collection.

Book Depot

Booth: 242


Booth: 827

Bookstore Manager Software

Booth: 1410

Bowman Art

Booth: 1906

Bridge-Logos Foundation

Booth: 331

Bridgestone  Multimedia Group

Booth: 1100

Brownlow Gifts

Booth: 1710

CLC Publications

Booth: 646

CNI Distribution

Booth: 1009


Booth: 1604

Specials/discounts: free freight on orders more than $100.

New products: children’s product for Christmas.

CactusGameCactus Game Design

Booth: 1919

Specials/discounts: 50% off show orders and 20% off UPS charges.

New products: Bible Taboo and GlowCrazy: Bible Edition games.

Carolina Retail Packaging

Booth: 1706


Booth: 1701

Specials/discounts: level discounts and free product.

Premiums: free gift to first 35 stores who place orders.

Special events: 35th anniversary events.

New products: New art series, limited edition best-sellers, gift line by artist Sandra Kuck and more. 

Cathedral Art Metal

Booth: 1511

CatholicBookPubCatholic Book Publishing Corp.

Booth: 232

New products: My Catholic Book of Bible Stories.



Central South Distribution

Booth: 1104

Charisma-MediaCharisma Media (formerly Strang Communications)

Booth: 819

Specials/discounts: Up to 56%, free freight with qualifying order.

New products: The fifth book in John Eckhardt’s “Prayers That” series, Prayers That Activate Blessing


ChristfortheNationsChrist for the Nations Institute

     Booth: 500

Specials/discounts: Responding CD/DVD, split track, Respondiendo CD (Spanish version of Responding) and songbook package deal, $35. Valued at $62.99.

Premiums: 37 CD/DVD. 

Special events: Dennis Lindsay book signing at booth, Mon., 2-3 p.m.

New products: Lindsay’s The War on the Authority of Scripture.

Christian Art Gifts

Booth: 1727

ChristianFocusPubChristian Focus Publications

Booth: 1246

Specials/discounts: 50% and free freight on all orders more than $100.

New products: Carine Mackenzie’s 150th published book.

Christian Life Outreach

Booth: 1147

ChristianSmallPubChristian Small Publishers Association

Booth: 338

Special events: author appearances.

Christian World

Booth: 1313

Christianaudio/Hovel Audio

Booth: 339

Comfort Publishing

Booth: 451

ConcordiaConcordia Publishing House

Booth: 409

Specials/discounts: up to 55% discount, free freight and delayed billing on qualifying orders.

New products: The Story Bible.

Creation By Design

Booth: 1001


Booth: 321

Crown Financial Ministries

Booth: 210

Dake Publishing

Booth: 905

NowBible-LogoDanteck Group (NowBible)

Booth: 1247

Specials/discounts: 5% pass-through special from NowBible distributors.

New products: KJV Scourby dramatized NowBible editions.

DaySpringDaySpring Cards

Booth: 1521

New products: Courageous, spring 2012, Peanuts.


Destiny Image

Booth: 211


Booth: 1611


Booth: 1821

Discovery House Publishers/RBC Ministries

Booth: 951

Eikon Bible Art

Booth: 1546

EllieClaireEllie Claire/Summerside Press

Booth: 1507

Specials/discounts: free freight on 15 items or more.

Premiums: giveaways, and register to win an iPad with $500 purchase. 

Special events: signings: Tricia Goyer, Cara Putman, Melody Carlson, Robin Jones Gunn, Susan May Warren, Dan Britton and Jimmy Page.

New products: “Pocket Inspirations” series. 

EMI CMG Distribution

Booth: 1103

E-R Productions

Booth: 1146

EP Books

Booth: 547

Emkay Candle Co.

Booth: 900

Evergreen Press

Booth: 1542

Special events: author signings.

Every Good Gift

Booth: 1708

Exotic World Gifts

Booth: 2118

Faith Library Publications

Booth: 431

FaithWordsHachetteFaithWords/Hachette Book Group

Booth: 719

Specials/discounts: 50% discount and free freight on show orders.  

Special events: signings: John Eldredge, Beautiful Outlaw, Mon., 10 a.m.; Ted Dekker and Tosca Lee, Forbidden, Mon., 11 a.m.; Ted Dekker, The Priest’s Graveyard, Mon., 2 p.m.; Lavaille Lavette, 86,400, Mon., 3 p.m.; Adina Senft, The Wounded Heart, Tues., 10 a.m.; Bill Scott, The Day Satan Called, Tues., 11 a.m.; Debbie Viguie, Kiss of Night, Tues., 1 p.m.

Fireside Catholic Publishing

Booth: 1438

FoundationPub-nasb-logoFoundation Publications

Booth: 903

Specials/discounts: 50% off show orders.

Franklin Electronic 


Booth: 405

Fun Express

Booth: 2022


Booth: 2027

Specials/discounts: Show Only Sale, with the lowest prices of the year.

Premiums: multiple 48 shirts, giveaways. 

New products: T-shirt designs.

Gifts of Faith

Booth: 96

GloryHausGlory Haus

Booth: 2010

Specials/discounts: 5% off $500 and 10% off $1,000 orders.

New products: inspirational frames, canvases and ornaments.


GospelLightLogoGospel Light/Regal Books

Booth: 611

Specials/discounts: free freight on $200 net book order, excluding VBS and Sunday school curriculum.

New products: Raising a Soul Surfer by Cheri Hamilton.

Gospel Publishing House

Booth: 847

Gregg Gift Co./Enesco

Booth: 1719

Specials/discounts: 40th anniversary celebration: 60% off retail at a $400 minimum order and incentives to buy from sister companies Gund and Enesco.

Premiums: giveaway of three prize packs of products worth $1,500 retail.

New products: Bible covers, totes, baby and garden gifts and more.

Group Publishing

Booth: 909

HJShermanH.J. Sherman Co.

Booth: 1503

Specials/discounts: 5% discount on net cost if paid within 20 days of invoice. Christmas orders totaling $300 or more ship August or later, payable Dec. 15. Dating specials available upon inquiry.

Premiums: Complimentary mahogany pocket token, $2.50 retail.

New products: 15 designs of mahogany pocket tokens.

Haggai Books

Booth: 1639

HarrisonHouseHarrison House Publishers

Booth: 345

Special events:  book signings.

New products: titles by Germaine Copeland, Tony Cooke, Dave Martin, Anne Gimenez and Tom and Maureen Anderson.

HarvestHouseHarvest House Publishers

Booth: 639

New products: The Power of a Praying Wife Devotional by Stormie Omartian, Victory in Spiritual Warfare by Tony Evans, God’s Heart for You by Holley Gerth, The Amish Nanny by Mindy Starns Clark and Leslie Gould, Raising a Daughter After God’s Own Heart by Elizabeth George, Honestly by Johnnie Moore and The Story of Your Life by Matthew West and Angela Thomas.


Hendrickson Publishers

Booth: 400

Heritage Lace Inspirational

Booth: 2019

HermitageArtHermitage Art Co.

Booth: 621

Specials/discounts: free freight.

New products: seasonal and general worship bulletins.


Holy Land Gifts

Booth: 1902

Howard Books

Booth: 208

Howard Imprinting Machine Co.

Booth: 230

Ideals Publications

Booth: 218

Imagine Design

Booth: 1905


Booth: SP938

 InspCloseoutInspirational Closeout Solutions

Booth: 324

Specials/discounts: discounts up to 92%.

Integra Interactive

Booth: 1003

IVPLogoInterVarsity Press

Booth: 303-311

Specials/discounts: 52% discount, free freight, 90 days with 50-unit minimum.

Premiums: free copy of Abundant Simplicity by Jan Johnson.

Special events: author signings: Richard Foster, Mon., 11 a.m., and Adele Calhoun, Tues., 11 a.m.

New products: Sanctuary of the Soul by Foster; Invitations From God by Calhoun.

JamesLawrenceLogoJames Lawrence Co.

Booth: 1613

JMS Marketing & Sales

Booth: 724


Booth: 1409

Premiums: free exclusive Courageous movie T-shirt.

Special events: Meet the makers of Courageous at our 3:16 event with drawings and giveaways, Mon., Tues., at 3:16 p.m. 

New products: Courageous apparel.

KingstoneMediaKingstone Media Group

? Booth: 649

Special events: events with Marvin Olasky, Eric Wilson, Ninie Hammon, Doug Peterson.

New products: Babylon graphic novel by Art Ayris, Five Days in May by Hammon and Echoes of Eden graphic novel by Olasky.


KirkbrideKirkbride Bible Co.

Booth: 702

Specials/discounts: 70% on qualifying orders for King James Version, leather Thompson Chain-Reference Bible.

Premiums: gift with every order.

New products: The Thompson Answer Bible.

KregelLogoKregel Publications

Booth: 610

Specials/discounts: Choose your discount: 50-54% off plus extended terms, free freight on qualifying orders.

Left Behind Games

Booth: 1207

Levy’s Leathers

Booth: 2112

LighthouseChristianLighthouse Christian Products Co.

Booth: 1907-1913

Specials/discounts: several levels of specials.

Premiums: free magnet. 

New products: David & Goliath sculpture plaque.

Lion Hudson

Booth: 511

GTLuscombeG.T. Luscombe Co.

Booth: 1608

Specials/discounts: cash rebates on selected products (double Monday), discounts, free freight.

Premiums: Bible Hi-Glider sample.

New products: Bible Hi-Gliders, Verse-A-Light flexible LED light, Extra Large Print Rainbow Bible Tabs.

Mach III/Color-Ons

Booth: 1609


Booth: 1925

Milestones International Publishers

Booth: 200

Montco Packaging

Booth: 238

Moody Publishers

Booth: 701

MunceGroupLogoMunce Group

Booth: 833

Specials/discounts: free membership at the show ($200 savings).

Murphy Cap & Gown Co.

Booth: 830

New Day Christian Distributors

Booth: 1303

NewHopeLogoNew Hope Publishers

Booth: 722

Special events: signings: Kathi Macias, Jennifer Kennedy Dean and more.

NewLeafNew Leaf Publishing Group

Booth: 1039

Specials/discounts: Mon., Tues.: 55%, free freight, 60-day billing. Wed.: 50%, free freight, 60-day billing.

Premiums: Already CompromisedThe Defender’s Guide for Life’s Toughest Questions, Church Diversity: Sunday, the Most Segregated Day of the Week

Special events: book signings: Mo., Ken Ham, 11 a.m.; Tues., Ray Comfort, 10 a.m. and Scott Williams, 3 p.m.

New products: Already Compromised by Ken Ham.

NoGreaterJoyLogoNo Greater Joy Ministries

Booth: 1338

Specials/discounts: 60-80%

Premiums: free shipping ($100 minimum, U.S. only) 

New products: Tempered Steel and 50 Questions-50 Answers DVDs.

Noah’s Ark Distribution

Booth: 1403

NorthamptonPressThe Northampton Press

Booth: 1443

Specials/discounts: half off shipping for orders more than $200.

New products: John Bunyan’s Sighs From Hell.


Not of This World (NOTW)

Booth: 1526

OasisOasis Audio

Booth: 313

Specials/discounts: 52% and free freight on 15 assorted titles.

New products: Five Languages of Appreciation by Gary Chapman, Have a New Teenager by Friday by Kevin Leman, Courageous.

OM Ships International

Booth: 227

Outline Bible Resources by Leadership Ministries Worldwide

Booth: 1343


Booth: 1539

Oxford University Press

Booth: 904

P&RP&R Publishing

Booth: 603 

Specials/discounts: 50% discount on four-pack of “Adventures in the American Revolution” series; introductory $9.99 price on Taken for quantities of five or more with counter display.

Special events: signings: Susan Olasky, “Adventures in the American Revolution” series, Tues., 10 a.m.; Kathleen Buswell Nielson, Isaiah (“Living Word Bible Studies”), Tues., 1 p.m.; Brock Eastman, Taken, book 1 of “The Quest for Truth,” Tues., 3 p.m.

New products: TakenShould Christians Embrace Evolution? and “The Adventures in the American Revolution.”

PGrahamDunnP. Graham Dunn

Booth: 1627

Parable Franchising

Booth: 1339

Positive Productions Plus!

Booth: 1442

Praiz POS/Extreme POS

Booth: 322

Precious Moments

Booth: 2030

Pro Pueblo

Booth: 1509


Booth: 1904

Provident-Integrity Distribution

Booth: 1006

Pure Flix Entertainment

Booth: 1419

LegacyPressLogoRainbow Publishers/Legacy Press

Booth: 720

Specials/discounts: up to 50% off, extra dating and free freight.

New products: Gotta Have God, Volume 3 for ages 2-5, 6-9 and 10-12.

Revival Lit/Russian Bible/Global Bible

Booth: 625

RH Boyd Publishing Corp.

Booth: 1049

Rhythm Band Instruments

Booth: 1923

Rhythm U.S.A.

Booth: 2032

Robert Spooner Galerie

Booth: 1811

Specials/discounts: free freight with prepaid orders, minimum $1,000; free product giveaway on orders $500-plus.

New products: new items in the “Textured Artboards” line, as well as new frescoes with metal crosses and turquoise embellishments.

RosePubRose Publishing

Booth: 438

Specials/discounts: 50% and free freight on NYP, new pamphlet promotion, big discounts on DVD curricula.

Premiums: free pamphlets.

New products: DVD-based small group curriculum for Feasts & Holidays of the Bible; and Life of MosesBook of James and Prayer pamphlets.

Royal Consumer Information Products

Booth: 1341

Saber of Truth Ministries

Booth: 1538


Booth: 2013


SDS Design Associates

Booth: 1507

STL Distribution North America

Booth: 1138

SW Press Co.

Booth: 401

Scripture Candy

Booth: 1602

ServantMktgServant Marketing

Booth: 2009-2011

Specials/discounts: show specials, including Slap Watch display program.

New products: Slap Watch display program. 


Singer Co.

Booth: 1601

SolidRockSolid Rock Jewelry

Booth: 1805

Specials/discounts: free shipping on qualified orders.

Premiums: Stop by the booth for SillyCone Bandz. 

New products: 20 stainless steel rings starting at $1.79.

Spirit&TruthSpirit & Truth Christian Jewelry Designs

Booth: 1532

Specials/discounts: free displays, shipping.

Premiums: Purity and True Love Waits rings 

New products: stainless steel rings, necklaces and bracelets, all bearing scripture.

SpokenWordThe Spoken Word of God/ Christian Media International

Booth: 1046

Specials/discounts: 50% off Bible product.

Premiums: free KJV MP3 Bible with $100 minimum purchase, free shipping with minimum order.

Special events: giveaways: Envoy Solar Bible, “Treasure Chest” CD series.

New products: Updated Envoy Solar Audio Bible, “Treasure Chest” CDs, Volumes 1 and 2, in English and Spanish.

Spring Arbor Distributors

Booth: 419

Standard Publishing

Booth: 939

Swanson Christian Products

Booth: 1346, 1901

TabbiesLogoTabbies/Xertrex International

Booth: 519

New products: VeggieTales Bible indexing tabs, Scratch’n’Smell stickers, character stickers, temporary tattoos and Very Veggie Values.


Booth: 2018

Tecmark Corp.

Booth: 1311

Thomas Nelson Bargain Books

Booth: 340

Tier Toys/Krazy Houze

Booth: 1607

Trinitarian Bible Society USA

Booth: 624

Trinity Broadcasting 


Booth: 1002

True Potential Publishing

Booth: 204

Truth Book Publishers

Booth: 449

TyndaleHouseTyndale House Publishers

Booth: 501

Specials/discounts: discounts up to 52% on qualifying promotions.

Special events: signings Mon., Tues.  

New products: Game On by Emmitt Smith, NLT Parallel Study BibleOne Year Study Bible and The Tehran Initiative by Joel C. Rosenberg.

Union Gospel Press

Booth: 206

UniversalDesignsUniversal Designs

Booth: 1700

Specials/discounts: free shipping and special dating.

New products: Greeting cards featuring animals with scripture, seasonal packages for trick-or-treat, Thanksgiving and Christmas.

Valtim Marketing Services

Booth: 1605

Vermont Christmas Co.

Booth: 1606

Vision Street Publishing

Booth: 548

WarnerPressLogoWarner Press

Booth: 201

Specials/discounts: special show discounts.

Special events: book signings and giveaways Tuesday.

New products: tween/teen fiction books and church supplies.

Well Versed Gifts

Booth: 2003

Wesleyan Publishing House

Booth: 1439

WestBow Press

Booth: 623

Wholesale Christian Books

Booth: 231

Wilton Armetale

Booth: 2021

WinePress Publishing

Booth: 439

Word Distribution

Booth: 1111

WordSearchLogoWORDsearch Corp.

Booth: 1340

Specials/discounts: extra 2%-5%, dating.

New products: WORDsearch 10.

 World Wide Printing

Booth: 607

 Worthy Publishing

Booth: 1545

 Xulon Press

Booth: 747


Booth: 739

 Debut Avenue booths

Ancient Essence, #da38

Be Salty, #da23

The Carpenter’s Woodshop, #da22

The Christmas Angel, #da42

Coastline Imports, #da3

DVB New York, #da24

Earthwood, #da21

FaithViews, #da5

Fundex Games, #da6

Gifts and Talents, #da4

Heart on Your Sleeve Design, #da20

Heaven Sent Infant Wear 

   (Miracle Maternity Wear), #da2

Intertech Marketing, #da26

Jeweled Cross Co., #da1

Keys to Prayer, #da8

PAJ dba Prime Art & Jewel, #da37

Poof-Slinky, #da19

 CBA Marketsquare booths

Abridge International, #ms14

Armour Publishing, #ms33

B&H International, #ms9

Baker Publishing Group, #ms46

Banner of Truth, #ms20

Barbour Publishing, #ms23

Beacon Hill Press of Kansas City, #ms13

Bill Noller International Publishing, #ms26

Crossway Books & Bibles, #ms18

Destiny Image, #ms1

F.J. Rudy and Associates, #ms21

Gospel Literature International, #ms2

Great Value Books, #ms37

InterVarsity Press, USA, #ms3

InterVarsity Press, UK, #ms27


Life Publishers International, #ms5

LifeWay International, #ms31

Messianic Jewish Publishers

Booth: #ms35

Specials/discounts: 55%, no minimum.

Premiums: The Conversation.

Riggins International Rights Services, #ms29

Scandinavia Publishing House, #ms22

Thomas Nelson, #ms24

Tyndale House Publishers, #ms7

WingSpread Publishers

Booth: #ms36

Specials/discounts: U.S. only, 55%, no minimum.

New products: 55 titles by A.W.Tozer.

Zondervan, #ms4

 CBA Marketsquare tables

Augsburg Fortress, #6

Barbour Publishing, #1

Copenhagen Publishing House, #4

Josh McDowell Ministry, #5

Thomas Nelson, #2

Zondervan, #3

Making an impression Print Email
Written by Christine D. Johnson   
Thursday, 30 June 2011 11:35 AM America/New_York

Atlanta show to emphasize stores’ influence on culture

CBA-CelebrateLogoCentered on the theme “Celebrate the Word, Impact the Culture,” the International Christian Retail Show (ICRS) marks its 62nd year July 11-13 at Atlanta’s Georgia World Congress Center.

This year’s focus, in part, celebrates the impact of the King James Bible, in its 400th year of publication. Open to the public for viewing, the Celebrate the Word Bible Legacy exhibit of historic Bibles and biblical artifacts “will help reinforce Christian-stores’ role in bringing the Bible to people today, and the significant role they play within our culture and communities across the country,” said Curtis Riskey, executive director of show-host CBA.

Departing from the norm, CBA is inviting the public to attend some of the Sunday events. “The goal is to show that Christian stores are a vital part of the local community and are partners in ministry,” Riskey said. “We will invite church leaders, area ministries and the general public to a Sunday service, called Worship Him.”

Chasing the church Print Email
Written by Ken Walker   
Thursday, 30 June 2011 11:18 AM America/New_York

Serving the needs of local congregations is a growth area for stores to pursuePeeDee3

Michelle Brown believes so strongly in church supplies that last fall she dedicated a section of her 1,800-square-foot location to this category to stimulate more interest in Word of God Christian Resources.

The outreach is working. During 2010, the store derived 48% of its revenue from church supplies. That nearly matched 2009’s figure of 51% despite a third consecutive annual decrease in giving to churches nationwide.

“I go to every church and say, ‘I will give you a 5% discount, pay shipping and deliver the material to you,’ ” Brown said. “A lot of churches don’t realize what a local Christian bookstore can do. We research the best prices and products. We need our churches or we wouldn’t be here.”

The digital difference Print Email
Written by Staff   
Thursday, 30 June 2011 11:04 AM America/New_York

Bibles may be immune to the e-publishing challenge to print

Abingdon PressDanteck GroupThomas NelsonZondervan

While talk about digital products generally makes brick-and-mortar Christian retailers quite nervous, they should be encouraged when it comes to non-print formats available in their Bible department.

For many have experienced success with sales beyond the printed page in recent years, and though the growth of e-books is viewed as a threat to other categories, when it comes to God’s Word, some see the trend as less troubling and even potentially positive.

Long before e-readers, Christian stores were selling the Bible in non-print formats, from audio editions on multiple cassettes to early software. Listen-to versions got a major boost in the last few years when the two leading Bible publishers each brought out their own, award-winning digital audio editions with all-star casts.

Surprise sellers Print Email
Written by Eric Tiansay   
Thursday, 30 June 2011 10:42 AM America/New_York

With more than 2 million in sales, a children’s version due to release in November and a movie adaptation, Heaven is for Real (Thomas Nelson) has been one the surprise hits of the Christian publishing world, since its release last fall.

Like William P. Young’s best-seller The Shack, it is one of those titles that has been propelled more by word-of-mouth recommendation than advertising and promotion.

We talked with representatives of publishers of similar titles, which have racked up sales of more than a million without a major marketing push, about handling such unexpected successes and the role Christian retail stores have in their impact.

Taking part in the discussion were: 

  • Woodley Auguste, director of marketing and publicity for Charisma Media’s book division, Charisma House (23 Minutes in Hell by Bill Wiese, 2006) 
  • Don Gates, vice president of marketing for trade books at Zondervan (The Man in the Mirror by Patrick Morley, 2000) 
  • Laura Minchew, vice president & publisher, children and gift specialty books for Thomas Nelson (Jesus Calling by Sarah Young, 2004) 
  • LaRae Weikert, vice president of editorial for Harvest House (The Power of a Praying Parent by Stormie Omartian, 1995) 


Don Gates



CHRISTIAN RETAILING: How did your million-seller hits come about?

WOODLEY AUGUSTE: I think it was the popularity of books based on the afterlife and the supernatural. In light of current events, people are asking some questions about faith—most importantly and of course—the afterlife. Books like 23 Minutes in Hell that are in that genre meet that felt need. I think that as things seem to become more chaotic, people were intrigued by asking the question, “Is heaven or hell real?” A book by a realtor that was not a preacher—was just an “Average Joe,” if you will, recounting a vision—I think it really piqued people’s interest.

Leading atheist salutes King James Bible Print Email
Written by Eric Tiansay   
Thursday, 28 April 2011 02:45 PM America/New_York
Prominent atheist Christopher Hitchens, author of God Is Not Great (Grand Central Publishing/Hachette Book Group), offers his take on the King James Version's 400th anniversary.
'Fireproof' tops SoundScan chart Print Email
Written by Eric Tiansay   
Monday, 09 February 2009 02:57 PM America/New_York

The pro-marriage hit Fireproof (Provident Films/Provident-Integrity Distribution) shot up to the top of the SoundScan Christian Videos list for sales the week ending Feb. 1, while Gaither Vocal Band Reunion Volume One (Gaither Music Group/EMI CMG Distribution) reached No. 1 on the Christian/Gospel music Christian retail chart.

After Fireproof , the best-selling DVDs were: 2. Facing the Giants (Provident Films/Provident-Integrity); 3. Gaither Vocal Band Reunion Volume One (Gaither Music Group/EMI CMG); 4. Gaither Vocal Band Reunion Volume Two (Gaither Music Group/EMI CMG); 5. Flywheel (Provident Films/Provident-Integrity); 6. Alligator Hunter, Life at the Pond (Isaac Entertainment/Word Distribution); 7. The Gift of Christmas, Really Woolly (Flying Rhinoceros/DaySpring); 8. The Second Chance (Provident Films/Provident-Integrity); 9. Wow Gospel 2009 by various artists (Wow Gospel/Provident-Integrity); and 10. Love's Enduring Promise (Twentieth Century Fox Home Entertainment/Word).

Kids Media: Kids’ corner still strong Print Email
Written by Karen Schmidt   
Monday, 09 February 2009 01:46 PM America/New_York
Youthful emphasis seen in product campaigns for coming sales season

kids mediaAs Christian suppliers and retailers face a slump in consumer spending, they are looking to children’s products as a bright spot on a gloomy horizon.

A strong line of new releases and innovative marketing efforts offer hope for the spring and summer seasons, while stores have been urged to ensure that they cater to the tastes of increasingly media-savvy young visitors.