Bob Siemon Designs (BSD) has planned a Christmas promotion where BSD territory managers will serve in-store as an extra employee for an entire day with Christian retailers.

The program will take place the week before Christmas. Each manager has selected at least four stores he or she will visit, with 54 stores being visited this year.

The service is part of an annual program the company performs to build a stronger relationship with customers as well as help with increased sales traffic.

Store customers can personally meet BSD representatives, ask about gift ideas and learn how to properly clean their jewelry. The first 75 visitors to each store will receive a free BSD gift.

BSD is currently promoting its licensed jewelry for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, which releases Dec. 9.

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