Christian Retailing

After 'Black Friday' comes 'Cyber Monday' Print Email
Sunday, 27 November 2005 07:00 PM America/New_York

Retailers are adding another shopping holiday to the calendar: “Cyber Monday.” According to research by the National Retail Federation's online research arm, Shop.org, 77% of surveyed retailers reported a surge in online transactions on the Monday following the Thanksgiving holiday in 2004. This year online retailers have been promoting Cyber Monday with sales and promotions.

More than one-third of the 1,890 consumers surveyed for the report said they would use Internet access at work to browse or buy gifts online this holiday season. More than half of young adults aged 18 to 24 and nearly half of those aged 25 to 34 said they would shop online during work hours.

Among the most-shopped categories last year on Cyber Monday were jewelry, consumer electronics, gourmet food, furniture and home décor, the report said.