Ordering apparel is always a tricky situation. I always take into consideration the time of year and the style of the company's product.

For instance, in winter months most apparel is long-sleeved and heavier. Thus, most people buy larger sizes than in the warmer months. In spring and summer, the clothes are lighter, so people wear a truer size to their normal size. Some companies' apparel sizes run small, so people will buy larger sizes than they normally would.

Apparel tends to be trendy, so I try to keep stock at a minimum and re-order frequently. In deciding what sizes to order there are two factors that are important. First, you need to know your customers. In time, you will get a feel for which customers order apparel, and you will see what sizes most of your frequent customers tend to be.

Secondly, after you place an order or two, decide on a ratio of sizes to order, and then stick with it. Periodically have a look at your apparel sales and see if your ratio formula still holds true. Make adjustments at that point.

Here is an example of apparel ratios:
Women's apparel-two XS, two S, four M, two L, two XL
Men's apparel-one S, two M, four L, four XL and two XXL.

Got a question for Betty Bookstore? Write to her at This email address is being protected from spambots. You need JavaScript enabled to view it..

• Prev
• Next