"Endcap display" means the location in the retail sales area that is at the immediate end of the aisle.

"Endcap" is also jargon used in merchandising, sometimes to show off one's retail expertise.

However, realize that a lot goes into making an endcap a good investment of time and space. Endcaps can vary in subject, design and nature.

For example, music endcaps can feature a new CD and use posters, bright signage and eye-catching cutouts to draw attention. Usually teenagers will be attracted to these displays. On the other hand, an endcap featuring Bibles will be more subtle, and will appear very professional and organized. This endcap will draw the attention of adults who are searching for the newest study Bible or translation. These two endcaps use the same space but in a very different way.

Some publishers provide ready-made endcaps with their products. Other endcaps are created by talented employees.

Endcaps can consist of slatwall or can merely be products or posters attached to the sides of bookshelves. Some endcaps have signage; others just product. Even a table placed beside a bookshelf can be considered an endcap. But no matter what the use, the endcap is prime space for the retailer.

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