Christian Retailing

Faith Hill album targets Christian retail channel Print Email
Sunday, 05 October 2008 08:00 PM America/New_York

Warner Bros has released multiple GRAMMY Award winner Faith Hill's first album targeted for Christian retail.

Joy to the World, which came out last week, features 11 songs, including "Joy to the World" and "Little Drummer Boy." Word Distribution is the distributor of the CD to Christian retail stores.

Jordan Chouanard, publicist for Warner Bros/Word Label Group, told Christian Retailing that the original song "A Baby Changes Everything" will begin playing this month on Christian radio stations. Chouanard noted that Hill was a believer and included a statement of faith on her Christmas CD.

"It's a song that contemporizes both the celebration, contemplation and the meaning behind Christmas," Hill said about "A Baby Changes Everything" on her Web site.

Variety observed that Joy to the World could duplicate the success of Josh Groban's Noel, which sold 3.7 million copies last year and was 2007's biggest seller.