Christian Retailing

RETAIL REPORT: Baby products Print Email
Written by Christine D. Johnson   
Wednesday, 17 February 2010 10:22 AM America/New_York

Little Disciples, a manufacturer of baby clothing and gifts, is seeing success at Christian retail with its baby onesies.

Chuck Zimmerman, who handles national key account sales for Genesis Marketing Group, noted how well Little Disciples products were doing last fall at the Northwestern Book Stores chain based out of Minneapolis:

"Sell-through was awesome. We were reviewing the dates of sales and found many sold out within days of arriving. They figured they could have sold twice as many if they had noticed and reordered the designs rather than waiting for me to come around."