Christian Retailing

INSIGHTS: Collectibles Print Email
Written by Christine D. Johnson   
Tuesday, 16 June 2009 04:29 PM America/New_York

"Retailers should understand that their employees need to be trained to share information with collectors who expect to be informed before making their purchases-but the payoff is a return visit or multiple visits to purchase additional pieces for themselves or gifts for friends."
Diane Carnevale Jones, president, Professional Marketing (Game, Set, Match: Anticipating a winning return for collectibles, Inspirational Gift Trends, March 10, 2008)