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B&H appoints Amanda Sloan as senior vice president of marketing Print Email
Written by Eric Tiansay   
Wednesday, 31 July 2013 11:23 AM America/New_York

B&H Publishing Group President Selma Wilson has appointed Amanda Sloan as senior vice president of marketing, following the May appointment of her interim role to the position.

"Amanda is a servant leader and is committed to the continued success of B&H," Wilson said. "We are grateful for the leadership she has shown in the past several months, and her excellent work in the interim role cemented our decision to ask her to accept the position in a longterm capacity."

Sloan came to B&H as marketing manager of trade books in 2010, and headed promotion efforts on New York Times best-sellers The Vow by Kim and Krickitt Carpenter; The Resolution for Men by Stephen and Alex Kendrick with Randy Alcorn; The Resolution for Women by Priscilla Shirer; and Reshaping It All by Candace Cameron Bure. Sloan was previously national marketing manager for LifeWay Christian Stores, the retail division of LifeWay Christian Resources, B&H's parent company.

In her role, Sloan will oversee the daily operations of the B&H marketing team, which includes trade books and Bibles as well as church supplies. She will also continue to develop the company's "Every Word Matters" rebranding brand initiative.

Sloan took over for Mary Katharine Hunt, who joined Justice of Mercy International as executive director of operations June 1.