Capitol Christian Music Group (CCMG) has announced the promotions of Greg Bays and Steve Blair. Previously Capitol Christian Distribution's senior vice president of sales and marketing, Bays will serve as executive vice president of CCMG's distribution arm, and Blair will serve as vice president of sales and catalog development.

"Greg has effectively led our distribution company as its senior vice president through the digital market transformation, while maintaining a steady focus on Christian retail, including paradigm shifting initiatives moving the company into home video and book publishing distribution," said CCMG President and CEO Bill Hearn. "Under Greg's direction Capitol Christian Distribution has become the market leader and innovator in Christian products distribution in addition to being named Billboard magazine's Christian Music Distributor of the Year 15 of the last 18 years."

In his new position, Bays, who spent seven years in Christian retail, will continue to lead the sales function, strategic retail market development initiatives, catalog development and liaison with Universal Music Group Distribution on behalf of CCMG's proprietary label groups and more than 25 third-party music, home video and book publishing partnerships. Bays will continue to report to Hearn.

"I'm grateful for the opportunity to continue to contribute to this team and our vision to impact culture and resource the church with exceptional music, movies and books," Bays said. "I'm excited about the future of the Christian products industry and the new challenges, opportunities, and relationships each day brings. We have an outstanding team focused on growth through the development of innovative ways to serve our people, retailers, creative partners, and the consumer."

Blair, who joined CCMG in 2000 and since 2011 has served as CCMG's director of catalog sales and marketing, will oversee the Christian retail major accounts and independent retail sales teams, while continuing to lead the company's catalog team.

"I'm honored to have the opportunity to continue to serve our artists, labels, studios and publishers in this new role," said Blair, who will report to Bays. "The CBA market has a tremendous opportunity for growth and cultural impact with the products they sell."

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