"We are so fortunate to have someone of Kathleen's experience available to us right here in Northwest Arkansas," said James Barnett, president of DaySpring. "Kathleen is a classically trained marketer and very skilled in the science of consumer insights and research analysis."

Before joining DaySpring earlier this year, Turner worked for Sam's Club, where she served as senior director of consumer strategy. Prior to her time at Sam's Club, Turner was the director of consumer insights at Tyson Foods, Inc. For 20 years, she led her own consulting firm and advertising agency, whose clients included American Airlines, Frito-Lay, Coca-Cola and Ernst and Young.

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