Christian Retailing

Back-to-Back 'Shacks' Print Email
Written by Staff   
Friday, 23 January 2009 12:00 AM America/New_York

Is it a publishing game of "Chicken?" Two publishers, Authentic Publishing and InterVarsity Press, are going head-to-head the same month (February) with books in response to the wildly successful novel The Shack by William P. Young and both books, at this point, bear the same title - Finding God in the Shack. InterVarsity's release, by author Roger E. Olson, originally slated for May, features the subtitle "Seeking Truth in a Story of Evil and Redemption" while Authentic's release, by author Randal Hauser, doesn't include a subtitle. Will the books cause confusion among retailers and customers? Will either publisher change lanes? Stay tuned.