Christian Retailing

Spanish: Teen guide aims to serve ‘overlooked’ market Print Email
Written by Harold Goerzen   
Monday, 10 November 2008 12:00 AM America/New_York

Helping teenage girls recognize and overcome Satan’s lies is the theme of a new book that releases next month from Editorial Portavoz, Kregel’s Spanish imprint.

Mentiras que las jóvenes creen y la verdad que las hace libres (Lies Young Women Believe and the Truth That Sets Them Free, 978-0-825-41202-5, $10.99) by Nancy Leigh DeMoss and Dannah Gresh will release Dec. 31, having debuted in English from Moody Publishers in February 2008.

“We selected this book to publish because we intentionally want to provide solid Christian material to a market that has been generally overlooked in Spanish Christian publishing—the youth market,” explained Cathy Vila, sales and marketing director at Portavoz. “This book was written with teenagers in mind and is just what is needed to help young women without talking down to them.

“The lies that the authors talk about are universal—they cross the culture barrier—Satan’s lies affect everyone, everywhere,” she added. “The authors both believe that the vast majority of Christian young women are suffering the consequences of believing the lies they see all over television, in movies and on the Internet.”

As part of their research, the authors conducted a survey in 10 cities. They considered the responses of more than 1,000 young women, Vila said.

“They uncovered 25 of the most commonly believed lies. ... The consequences of believing these lies can be broken relationships, fear, depression and guilt—and that’s just the beginning,” she said.
Vila added that the authors are “well-equipped to lead young women in the skills and the truths of Scripture that overcome those lies.”

To order, call 877-733-2607, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it., or visit