Christian Retailing

ICRS: Marketing tips shared with small publishers Print Email
Sunday, 13 July 2008 08:00 PM America/New_York

"Foundations for Success" was the theme of the first-ever Publisher's Institute sponsored by the Christian Small Publishers Association on Sunday afternoon, of ICRS, which drew around 25 attendees.

Director Sarah Bolme told Christian Retailing she was "pleased" with the turnout for the inaugural event and noted that attendees were "eager to learn."

Three workshops were presented, including Bolme's "Does Your Marketing Plan Spell SUCCESS?," Warren Angel's "My Five Worst Decisions" and Brian Banashak's "The Top Ten Things I've Learned About Publishing."

Cynthia Vaughn of Key Marketing Group and author of Reflections From the Heart (Tate Publishing) said the event was "very informative" with practical information that can be easily implemented. Suzette Morgan of FarMor Publishing Co. added that the workshops gave her "confirmation to press on and not let little things be a hindrance."

Bolme said she hopes the institute will be an annual event.