"Our Volkswagen Beetle sweepstakes will drive consumers to retail outlets to learn more, thus giving retailers the opportunity to showcase their merchandising and product inserts for the newest addition to Hermie's garden, Webster The Scaredy Spider," said Brian Mitchell, marketing director for Tommy Nelson.

Tommy Nelson is launching an extensive marketing and ad campaign to generate awareness for the sweepstakes in Family Christian Stores, Lifeway Christian Stores, Parable member stores, Christian Parenting Today, Marriage Partnership, Today's Christian Woman and additional print, internet and radio outlets.

In print ads, consumers are driven to www.hermieandfriends.com and their local retailers for further details. At retail, all Webster merchandise includes promotion details and a tear-off information form. In addition, each Hermie & Friends video includes a mini-poster of the brand's characters with promotion details and information on the brand on the reverse side. No purchase is necessary to win.

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