"The Hermie & Friends summer coloring contest will help increase traffic and sales in retail stores, while building more awareness about the brand," said Brian Mitchell, marketing director for Tommy Nelson. "Designed to easily equip the store, the contest kit includes everything needed to market the promotion as well as a number of free products for contest winners."

The six-week program rewards six weekly contestants per store with a Hermie DVD, video or picture book of their choice. The weekly winners will be chosen by the store employees.

The next DVD, VHS, picture book and board book, Webster, The Scaredy Spider, is scheduled for release in September.

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