Christian Retailing

PRAISE BABY IS NO. 1 NEW CHRISTIAN VIDEO Print Email
Sunday, 16 January 2005 07:00 PM America/New_York

A DVD from "The Praise Baby Collection: Music for Baby's Spirit and Mind" (Big House Kids) was the No. 1 new Christian children's video brand of 2004, according to Christian SoundScan. Praise & Smiles is the first DVD title from "Praise Baby" and is rapidly approaching Gold sales status.

The "Praise Baby" interactive audio/video concept was embraced by consumers upon its January 2004 inception and became a best-seller within weeks of release.

The response to Praises & Smiles prompted a promotional partnership with Christian Parenting Today, while last fall's follow-up project, God of Wonders, was launched alongside a line of board books for toddlers through WaterBrook press.

Plans are under way for a third release this summer from Praise Baby, tentatively titled Born to Worship. Big House Kids will round out 2005 with a box set featuring all three "Praise Baby" projects.