Wacky World Studios, producers of the computer-animated movie The Roach Approach: Don't Miss the Boat!, began a Christmas-to-New-Year's advertising blitz aimed at directing buyers to Christian retail for the video. The campaign, which includes television buys on Nickelodeon, Cartoon Network and the FOX Family Channel in 10 markets and an extensive radio promotion, began on Dec. 18 and will run through Jan. 3.

• Prev
• Next