Christian Retailing

Salem acquires Christian Music Planet brand Print Email
Wednesday, 07 February 2007 07:00 PM America/New_York

Salem Publishing has acquired the Christian Music Planet brand, including www.ChristianMusicPlanet.com, a leading Christian music Web portal, from EMF Broadcasting. EMF will publish its final issue of Christian Music Planet magazine with the March/April issue in mailboxes and on newsstands March 1.

Salem plans to build upon the Christian Music Planet brand as part of its growing Internet initiative. Jim Cumbee, president of non-broadcast media for Salem, said: “This acquisition supports our efforts to expand our Christian music Internet platform, and complements our broader multimedia strategy that includes integrating the online music community with CCM Magazine subscribers and our music station listeners in order to reach the Christian music audience wherever they are looking for content.”

Salem Communications Corp. is a radio broadcaster, Internet content provider and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values.