Christian Retailing

Zondervan's new 'consumer engagement' role Print Email
Sunday, 11 May 2008 08:00 PM America/New_York

Zondervan has hired Steve Sammons as its new vice president for consumer engagement, a position created to oversee its recently formed consumer engagement group within the marketing department.

Sammons was the chief marketing officer at Calumet Photographic Inc., a specialty photography and digital imaging retailer, before joining Zondervan. He will be responsible for all creative work that directly influences consumers, including book covers, Web sites, events and market research.