The Munce Group has saved member retailers thousands of dollars in postage fees, company officials said.

After a postage increase this summer, which increased standard class postal rates between 25% to 33%, Munce Group changed the format and trim size of its direct mail catalogs to qualify for less expensive rates, which saved stores 10 cents per customer on average.

The new format also incorporated interviews, tips, product reviews and articles, which highlight the products featured in the catalogs.

"The new format and trim size has been received even better than we anticipated," said Kirk Blank, chief operations officer of the Munce Group. "We knew our member retailers would appreciate the significant cost savings, and we've heard fantastic comments from retailers and vendors about the added content."

Mike Curry, owner of Great Expectations in Joplin, Mo., added: "Munce has provided me a way to send out the best catalog in the industry and save me around a dime per catalog."

Founded in October 1991, Munce Group serves more than 600 member stores in 49 states and Canada.

• Prev
• Next