Christian Retailing

Group develops women's craft resource Print Email
Sunday, 10 June 2007 08:00 PM America/New_York

Capitalizing on a growing trend, Group Publishing has developed a women's ministry resource called Girls' Night Out Party Kit: Bead Mania.

The two-hour, party-in-a-box product contains everything needed to plan and host a craft-themed event, where women can create bracelets while enjoying fun and fellowship, company officials said.

"We've found there is a huge segment of women who enjoy the opportunity to be creative with other women and have some much-needed 'girl time' away from the stress of their everyday life," Group Publishing Senior Marketing Manager Robert Rizzo said. "With these in-home parties centered around beading crafts, churches can reach dozens and dozens of women in a place where they are comfortable-doing crafts."