Christian Retailing

'The Bible Experience' wins Audiobook of the Year Print Email
Sunday, 03 June 2007 08:00 PM America/New_York

A Christian audiobook and graphic novel won major awards during Book Expo America (BEA) 2007, which wrapped up yesterday in New York City.

During the Audio Publishing Association's annual Audies award dinner Friday, Zondervan's celebrity-driven audiobook Inspired By …The Bible Experience New Testament was named Audiobook of the Year, as well as winning the Inspirational/Spiritual category.

Inspired By … The Bible Experience has sold more than 300,000 units in eight months to become Zondervan's fastest-selling Bible, outselling perennial best-sellers, company officials said.

Also during The Audies, Focus on the Family Radio Theatre's The Life of Jesus (Tyndale House Publishers/Focus on the Family) won Audio Drama of the Year.

According to Zondervan Vice President and Publisher Mark Hunt, Christian audiobooks have an annual revenue of approximately $50 million, with 49% of that from Bibles, 24% from fiction and 27% from nonfiction.

Christian-themed seminars at BEA focused on Christian audiobooks and evangelical fiction as well as a presentation by Thomas Nelson CEO Michael Hyatt, who explained the company's One Company Initiative, which took effect April 1.

While Christian publishers had a smaller presence this year compared to 2006, reports indicated that the overall traffic to their booths increased in 2007. In an effort to reach the multicultural Christian market, Nelson had a booth in the Spanish pavilion, while Baker Publishing Group set up shop in the African-American section.

Eye Witness: Acts of the Spirit (Head Press Publishing) by Robert James Luedke was awarded the silver medal in the Graphic Novel/Drawn Book (Drama/Documentary) category of the 2007 Independent Publisher Book Awards, also known as the IPPY Awards.