Christian Retailing

Zondervan e-newsletter wins marketing award Print Email
Sunday, 22 April 2007 08:00 PM America/New_York

Zondervan's “Daily Inspiration” interactive newsletter www.zondervan.com/newsletters was recently awarded a Marketing Sherpa Silver Mouse for Best E-mail Newsletter for Marketing Purposes during the International Email Marketing Summit (IEMS).

The newsletter won based on its results data, layout/graphics, content, creativity and relevancy, Zondervan officials said. Judges called it “one of the most attractively designed templates of all reviewed this year.”

“Daily Inspiration” draws content from the company's books, Bibles and interactive resources, which often includes sample text, audio or video, Zondervan officials said. The newsletter also features links to Bible verses www.zondervanbiblesearch.com and blogs www.zondervan.com/blog and www.zondervan.com/inspire.

Held in Miami March 4-6, IEMS featured Best E-mail Newsletter entries from 250 companies around the world in 10 categories, including companies such as Sprint Nextel, Dell, Doubleday and OnStar.