David C. Cook has announced a partnership with Noble Marketing to supplement the Colorado Springs, Colo.-based company's sales efforts in the Christian retail channel, effective May 1.

“The Noble Marketing Group with its excellent reputation, genuine concern for customers and complementary line of supplies it represents, make this partnership very appealing and one we believe will be beneficial for (booksellers), Noble Marketing and David C Cook,” Cook's Senior Director of Sales Marilyn Largent said.

Formed in 2001 by industry veterans Ted Terry and Kin Millen, Noble primarily services independent Christian bookstores nationwide.

Cook recently announced that Cook Communications will return to the name of its founder as part of a continuing reorganization. All of the company's fall titles will carry the David C. Cook imprint.

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