Parable is seeing its exclusive products top member stores' sales reports this season. According to the most recent report for Parable stores, three of the top 10 best-sellers were Parable-exclusive items. A Christmas Joy CD took No. 1, Why a Manger? by Bodie and Brock Thoene was No. 2, and a silver Nativity wall cross gift took the No. 7 spot.

Tim van Eijl of The Shepherd's Voice Parable Christian Store in Onalaska, Wis., said the products were “playing a major part in our season this year. It's really making a difference.”

Parable has focused on growing its exclusive product line-which includes books, gifts, music and software-for the last year-and-a-half in order to not only “set Parable stores apart from other stores,” but also to provide “much-needed margin for franchise and member stores,” a company statement said.

“Parable has always been passionate about new ideas, and we believe a healthy cross-section of exclusive products will play an important part in helping stores grow,” said Steve Potratz, Parable CEO.

Last quarter, the exclusive devotional First Thing Everyday and CD Re:Fresh-In the Quiet Place were both No. 1 sellers in Parable member stores.

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