This week, Parable announced a new program to help storeowners make the most of their advertising dollars. The Free Catalog Subscription Program provides a minimum of 3,000 catalogs each month, helping stores implement the planned “Family, Friends and Guests” mailing strategy.

To receive free catalogs, participating stores must commit to a minimum annual mailing strategy and agree to stock all pictured products. Parable is aiming to provide enough free catalogs to meet the minimum mailing strategy; stores need only pay for central mail fees and postage.

The first catalog in the program is scheduled to release June 2007. While in the initial test phase, the program was offered on a first-come, first-served basis to a limited number of Parable stores.

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