Cook Communications Ministries has purchased digital ads on more than 570 Regal, Cinemark and AMC movie theater screens in 11 states to advertise The New York Times best-seller Cracking Da Vinci's Code by James L. Garlow and Peter Jones. The release of the ads will coincide with the first two weeks of the release of the highly-publicized film The Da Vinci Code, releasing May 19.

“We are very concerned about the heresy in Dan Brown's book The Da Vinci Code, because falsehoods are positioned in the book as fact when they're really fiction,” said Jeff Pederson, Cook's director of marketing.

The ads will be seen by approximately 1.3 million people, a Cook statement said. They will rotate on the screens prior to the beginning of the movie and will play on all of the screens in the theater, regardless of what movie is playing. Cracking Da Vinci's Code originally released in March 2004 and to date has sold nearly 400,000 copies.

Cook said the 11 cities in seven states were chosen because of the close proximity of the theaters to local Christian bookstores; states include Texas, Pennsylvania, Georgia, Washington, Tennessee, North Carolina and Colorado.

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