While celebrating 30 years in the Christian publishing industry, New Leaf Press has unveiled a new corporate identity-New Leaf Publishing Group (NLPG).

President Tim Dudley said the change by the California-based company "will help us to more efficiently and effectively manage our new opportunities. We felt it was important to keep 'New Leaf' in the corporate name to reflect our proud tradition of quality and service."

According to Dudley, the company experienced a sales growth of more than 30% in 2004, 20% in 2003 in multimillion-dollar annual sales, and it is exceeding sales goals for the current year.

New Leaf Press will become an imprint of the newly formed publishing group. Existing imprints are Master Books and Balfour Books. New Leaf Press, founded by Cliff Dudley, began operations in June 1975.

NLPG will make its official corporate debut at the International Christian Retail Show in July

A complete story will appear in the June 6 issue of Christian Retailing.

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