DaySpring Cards and Innovative Inc. have partnered to promote DaySpring product through Signature Websites. Free DaySpring e-cards will be added to all 200 of Innovative's Signature Websites, representing more than 325 storefronts. DaySpring manufactures and distributes Christian greeting cards and other personal expression products and gifts

The purpose of the partnership is to drive customer traffic to Christian retail, said Jay Langston, director of Online Sales & Marketing for Innovative.

"I believe this partnership is an investment in the CBA channel," said Langston. "With these stores, we have a group of leading retailers that believe in the power of the Internet to connect with their customers. They desire to bridge their online presence to their in-store promotions. I believe a dynamic DaySpring presence on these Web sites would be a place that consumers will visit time and again to discover what's new from DaySpring."

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