Christian Retailing

GIFT RECEIPTS BECOMING MORE POPULAR Print Email
Wednesday, 15 December 2004 07:00 PM America/New_York

Consumers are adapting to return policies by taking advantage of gift receipts, according to a new National Retail Federation (NRF) survey. According to the second annual Returns survey, conducted for NRF by BIGresearch, 47.6 % of gift givers enclose a gift receipt or an original receipt with a gift most or some of the time, up from 41.7% last year.

The survey showed that 91.2% of consumers find stores' return policies to be fair, up from 90.1% last year.

"Customers understand that retailers have policies in place to make returns easy for their honest shoppers, but more difficult for those few who are trying to cheat the system," said Tracy Mullin, president and CEO of NRF. "The last thing a retailer wants to do is alienate their customers, especially at this time of year."