|NRF: St. Patrick’s Day gives retailers a sales boost|
|Written by Taylor Berglund|
|Thursday, 10 March 2016 11:20 AM America/New_York|
More than 125 million Americans plan to celebrate St. Patrick’s Day, according to the National Retail Federation’s (NRF) annual St. Patrick’s Day Spending Survey conducted by Prosper Insight and Analytics. Consumers are expected to spend an average of $35.37 per person, down slightly from last year’s $36.52. Total spending for the March 17 holiday is expected to reach $4.4 billion based on U.S. population 18 and older.
Fans of St. Patrick’s Day plan to celebrate in a number of ways. According to the survey, 82.1 percent will wear green to show their Irish pride, 31.3 percent plan to make a special dinner, 28.7 percent will head to a party at a bar or restaurant and 21.1 percent will attend a private party. In addition, 22.8 percent plan to decorate their homes or offices in an Irish theme.