Twice Born has launched a new custom brand—Micah68—in an effort to support the Mercy Ships ministry.

Hannah Brandt, wife of Gardenfire and Twice Born founder Jayme Brandt, served for six months with Mercy Ships in Sierra Leone before the two got married. During discipleship training, Hannah spent time in orphanages among her other duties.

“She was in a deaf orphanage and met some little kids and fell in love with them,” Brandt said.

When Hannah returned home, she told her parents about the kids she encountered there. Her parents responded by flying to Sierra Leone and eventually adopting three kids from that same orphanage.

“Mercy Ships changed not only Hannah’s life, but her parents’ life,” Brandt said. “Over the last 10 years, there’s been over 50 kids from that same village that have been adopted in the same are where my in-laws live up in Buffalo.”

Brandt decided to use his art to help the ministry.

“I approached Mercy Ships and said, ‘We make T-shirts, you save lives. What can we do?’ ” he said.

The Micah68 custom brand is the result, “a high-fashion interesting brand” that appeals to people interested in social justice issues who “want to put the gospel into action,” said Brandt who plans to partner with Christian retailers to get Mercy Ships literature in front of customers who might “leave that retail store maybe with an idea they can do something with their life.”

The verse reads: "He has shown you, O man, what is good; And what does the LORD require of you But to do justly, To love mercy, And to walk humbly with your God?"

LifeWay Christian Stores, Berean Christian Stores and Mardel Christian & Education chains all have expressed interest in the effort.

“We’ve got some orders already,” Brandt said last week at the International Christian Retail Show in St. Louis.

Twice Born also donates a portion of the proceeds from sales of its “This Shirt is Illegal” tee to The Voice of the Martyrs.

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