Christian Retailing

NEWSLETTERS Current Issue Amazon launches Kindle Unlimited subscription service
Amazon launches Kindle Unlimited subscription service PDF Print E-mail
Written by Christine D. Johnson   
Monday, 21 July 2014 03:08 PM EDT

AmazonKindleFireHDXAmazon.com introduced on July 18 Kindle Unlimited—a new subscription service that allows customers to read as much as they want from more than 600,000 Kindle books, and listen as much as they want to thousands of Audible audiobooks—for $9.99 a month. Amazon is offering a free 30-day trial for the service.

Subscribers also get a complimentary three-month Audible membership, with access to the full selection of Audible titles. Kindle Unlimited is accessible from Kindle devices or with Amazon’s free Kindle reading apps.

“With Kindle Unlimited, you won’t have to think twice before you try a new author or genre—you can just start reading and listening,” said Russ Grandinetti, senior vice president, Kindle. “In addition to offering over 600,000 e-books, Kindle Unlimited is also by far the most cost-effective way to enjoy audiobooks and e-books together. With thousands of Whispersync for Voice-enabled audiobooks to choose from, you can easily switch between reading and listening to a book, allowing the story to continue even when your eyes are busy.”

However, as The Washington Post points out, not every book the reader wants will be available on Kindle Unlimited even if it’s available on Amazon. For instance, the top five New York Times fiction best-sellers were not on the service when The Post tested it.

The Post points out that readers who consume more than one book or audiobook a month may benefit, but otherwise, the price may be higher than what the consumer is actually spending for U.S. average book consumption.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

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From content creators to church bookstore managers, the Christian products...

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Gift exhibitors pleased with buyers’ response at Unite 2016

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Gift vendors report mostly positive experience at Unite 2016, although...

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New Voskamp, Cahn titles headline upcoming releases

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Exhibitors at Unite 2016 promoted key upcoming book and Bible...

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CBA proposes new business model for member retailers

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CBA and Content Road Media have joined in a strategic...

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Hip-hop, science fiction cited as Christian product trends

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CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

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Nielsen research, panel review state of Christian market

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Four of the Christian products industry’s CEOs shared their thoughts...

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Targeted marketing, data tracking help Parable, Covenant stores

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The Parable Group and Covenant Group make targeted marketing and...

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Logos group names Walter Wangerin Author of the Year

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Best-selling author Walter Wangerin was named Author of the Year...

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DaySpring director highlights need for ‘real’ customer connections

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Christian retail customers long for community, says DaySpring Brand Director...

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CBA honors international publisher with Lifetime Achievement Award

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CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

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James Rubart wins Christy Award Book of the Year

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The 2016 Christy Award winners were announced Monday in a much...

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Christian retailers encouraged to 'stand and engage'

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Christian retailers and suppliers were called to "Stand and Engage"...

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