Christian Retailing

NEWSLETTERS Current Issue Facebook tests consumer ‘Buy’ button to help businesses
Facebook tests consumer ‘Buy’ button to help businesses PDF Print E-mail
Written by Christine D. Johnson   
Monday, 21 July 2014 03:26 PM EDT

Facebook-BuyButton-webFacebook is now testing a new feature to help businesses drive sales through the site in News Feed and on Pages.

With the feature, people on desktop or mobile can click the “Buy” button on ads and Page posts to purchase a product directly from a business without leaving the page they’re on and without leaving Facebook.

Facebook is taking steps to make the payment experience safe and secure. None of the credit- or debit-card information people use on Facebook will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The current test is limited to a few small- and medium-sized businesses in the U.S.

The opportunity could be beneficial for small businesses—including Christian retail stores—that have a page on Facebook.

“This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” Brian Solis, principal analyst at Altimeter Group, told CNN Money. “This is an opportunity for innovation.”

Previously, the social-media giant made another e-commerce attempt with Facebook Gifts, but it ended in less than a year.

 

In this current issue:

Retailers expect holiday return fraud of $3.8 billion

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Techniques and processes put in place to thwart criminal activity...

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Lifetime's 'Designing Spaces' to feature Family Christian Stores

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Award-winning home improvement show Designing Spaces will feature Family Christian...

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Merry Christmas from ‘Christian Retailing’

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There will be no Christian Retailing Update on Christmas Day,...

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Interactive B&H Bible storybook tops CBA list

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B&H Kids’ The Big Picture Interactive Storybook Bible is No. 1on...

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IVP’s ‘Teach Us to Want’ named CT Book of the Year

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Christianity Today (CT) magazine has named its 2015 Book Awards,...

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B&H Books celebrates CT Award of Merit

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B&H Publishing Group’s The Measure of Success by Carolyn McCulley...

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Carpentree opens AmericasMart Atlanta showroom

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Carpentree has announced the opening of a new gift and...

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Elementary students help translate the NIrV Bible

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Zonderkidz presented new Bibles to the fifth and sixth grade...

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Author Jane Kirkpatrick celebrates sales milestone

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Award-winning author Jane Kirkpatrick now has more than 1 million...

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Nielsen: Teens prefer print to e-books

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Teens are known to be early adopters of new technology...

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Religious presses see September sales boost

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Faith-based publishers saw sales rise in September, according to the...

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Author Don Gossett leaves legacy of praise

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Best-selling Whitaker House author Don Gossett died Wednesday, Dec. 10,...

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