Christian Retailing

NEWSLETTERS Current Issue Facebook tests consumer ‘Buy’ button to help businesses
Facebook tests consumer ‘Buy’ button to help businesses PDF Print E-mail
Written by Christine D. Johnson   
Monday, 21 July 2014 03:26 PM EDT

Facebook-BuyButton-webFacebook is now testing a new feature to help businesses drive sales through the site in News Feed and on Pages.

With the feature, people on desktop or mobile can click the “Buy” button on ads and Page posts to purchase a product directly from a business without leaving the page they’re on and without leaving Facebook.

Facebook is taking steps to make the payment experience safe and secure. None of the credit- or debit-card information people use on Facebook will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The current test is limited to a few small- and medium-sized businesses in the U.S.

The opportunity could be beneficial for small businesses—including Christian retail stores—that have a page on Facebook.

“This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” Brian Solis, principal analyst at Altimeter Group, told CNN Money. “This is an opportunity for innovation.”

Previously, the social-media giant made another e-commerce attempt with Facebook Gifts, but it ended in less than a year.

 

In this current issue:

Canadian chain Blessings closes doors on final store

News image

Less than two years after opening its most recent outlet,...

READ MORE

Ave Maria Press kicks off 150th anniversary

News image

Ave Maria Press is commemorating its 150th anniversary in 2015...

READ MORE

First American Ebola survivor inks WaterBrook Multnomah book deal

News image

The first American Ebola survivor—Dr. Kent Brantly—and his wife, Amber,...

READ MORE

Moody invites readers to trade in ‘Fifty Shades’ copies

News image

What does a Christian do with Fifty Shades of Grey?...

READ MORE

Enter soon for Christian Retailing’s Best Early Bird discount

News image

Christian Retailing is now accepting nominations for the 2015 Christian...

READ MORE

Latest album gives Casting Crowns fifth RIAA Platinum status

News image

Reunion/Beach Street Records artist Casting Crowns added another Recording Industry...

READ MORE

ECPA president earns distinguished credential

News image

Mark Kuyper, president/CEO of the Evangelical Christian Publishers Association (ECPA),...

READ MORE

K-Love announces 2015 Fan Awards nominees

News image

For KING AND COUNTRY and the Newsboys topped the list...

READ MORE

NRF survey: Valentine’s spending to reach record heights

News image

Cupid has some tricks up his sleeve this year with...

READ MORE

Rosenberg hits best-seller list again with ‘Third Target’

News image

Author Joel C. Rosenberg has done it again. His newest...

READ MORE

Biblica and Zondervan celebrate 50 years of the NIV

News image

January 2015 marks the beginning of a yearlong campaign to...

READ MORE

RBC Ministries rebrands to become Our Daily Bread

News image

Worldwide, Our Daily Bread is recognized as a household phrase....

READ MORE
100%
-
+
0
Show options

a