Christian Retailing

NEWSLETTERS Current Issue Facebook tests consumer ‘Buy’ button to help businesses
Facebook tests consumer ‘Buy’ button to help businesses PDF Print E-mail
Written by Christine D. Johnson   
Monday, 21 July 2014 03:26 PM EDT

Facebook-BuyButton-webFacebook is now testing a new feature to help businesses drive sales through the site in News Feed and on Pages.

With the feature, people on desktop or mobile can click the “Buy” button on ads and Page posts to purchase a product directly from a business without leaving the page they’re on and without leaving Facebook.

Facebook is taking steps to make the payment experience safe and secure. None of the credit- or debit-card information people use on Facebook will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The current test is limited to a few small- and medium-sized businesses in the U.S.

The opportunity could be beneficial for small businesses—including Christian retail stores—that have a page on Facebook.

“This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” Brian Solis, principal analyst at Altimeter Group, told CNN Money. “This is an opportunity for innovation.”

Previously, the social-media giant made another e-commerce attempt with Facebook Gifts, but it ended in less than a year.

 

In this current issue:

2015 Christy Awards finalists announced

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The Christy Awards Advisory Board has announced the following finalists...

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Christian self-publisher to shut down

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CrossBooks, a Christian self-publishing company, has announced it will close...

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Christian Small Publishers announce annual awards

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Christian Small Publishers Association has announced the winning titles for...

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Zondervan set to publish Chuck Colson’s final book

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This week, on the third anniversary of the death of...

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Thomas Nelson graduation books top big milestone

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Bestselling gift books God’s Promises for Graduates and God’s Answers...

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Christian music trailblazer Billy Ray Hearn dies at 85

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Gospel Music Hall of Fame member and CCM pioneer Billy...

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Mardel names new CEO as Mart Green steps down

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The Mardel Christian & Education retail chain today announced the...

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Crossway leaders to receive ECPA lifetime achievement award

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In recognition of their impact upon Christian publishing, Lane and...

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EPA honors Andy Stanley for article ‘How to Be Rich’

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The Evangelical Press Association recently honored pastor and author Andy...

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NetGalley launches in France, Firebrand adds staff

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Firebrand Technologies, a worldwide provider of publishing systems and technologies,...

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EchoLight Studios takes a stand for traditional marriage

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With the Supreme Court hearing arguments concerning same-sex marriage looming...

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New ownership for Family Christian Stores expected in June

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A Michigan district court judge on Tuesday allowed motions to...

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