Christian Retailing

NEWSLETTERS Current Issue Facebook tests consumer ‘Buy’ button to help businesses
Facebook tests consumer ‘Buy’ button to help businesses PDF Print E-mail
Written by Christine D. Johnson   
Monday, 21 July 2014 03:26 PM EDT

Facebook-BuyButton-webFacebook is now testing a new feature to help businesses drive sales through the site in News Feed and on Pages.

With the feature, people on desktop or mobile can click the “Buy” button on ads and Page posts to purchase a product directly from a business without leaving the page they’re on and without leaving Facebook.

Facebook is taking steps to make the payment experience safe and secure. None of the credit- or debit-card information people use on Facebook will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The current test is limited to a few small- and medium-sized businesses in the U.S.

The opportunity could be beneficial for small businesses—including Christian retail stores—that have a page on Facebook.

“This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” Brian Solis, principal analyst at Altimeter Group, told CNN Money. “This is an opportunity for innovation.”

Previously, the social-media giant made another e-commerce attempt with Facebook Gifts, but it ended in less than a year.

 

In this current issue:

Barbour author Annie Tipton receives honor

News image

Barbour Publishing’s children author Annie Tipton has received a Milligan...

READ MORE

YouVersion app adds new MEV translation

News image

Passio, an imprint of Charisma House Book Group, publisher of...

READ MORE

Group Publishing reverses sell-direct decision

News image

Group Publishing announced a decision to continue to sell its...

READ MORE

Simon & Schuster inks deal with Amazon

News image

Simon & Schuster and Amazon have reached a multi-year agreement...

READ MORE

ECPA announces Top Shelf Awards

News image

The art and science of book design was celebrated Tuesday,...

READ MORE

Nazarene Publishing House set to close

News image

Nazarene Publishing House (NPH) and Beacon Hill Press of Kansas...

READ MORE

Mandisa's ‘Good Morning’ certified Gold

News image

On the heels of receiving her first Gospel Music Association...

READ MORE

Apple Pay launches for mobile purchasers

News image

Apple has announced that customers can start making payments with...

READ MORE

Barbour fiction dominates ECPA’s best-seller list

News image

Barbour Publishing has announced that its fiction titles currently hold...

READ MORE

'Inspirational' bands receive American Music Awards nominations

News image

Casting Crowns, Newsboys and Hillsong United have been nominated for...

READ MORE

Stephen Mansfield’s timely book receives media attention

News image

New York Times best-selling author Stephen Mansfield is receiving major...

READ MORE

Christian publishers sign with Bookmasters for distribution

News image

Bookmasters has signed new distribution agreements with three Christian publishing...

READ MORE
100%
-
+
0
Show options

a