Christian Retailing

NEWSLETTERS Current Issue Facebook tests consumer ‘Buy’ button to help businesses
Facebook tests consumer ‘Buy’ button to help businesses PDF Print E-mail
Written by Christine D. Johnson   
Monday, 21 July 2014 03:26 PM EDT

Facebook-BuyButton-webFacebook is now testing a new feature to help businesses drive sales through the site in News Feed and on Pages.

With the feature, people on desktop or mobile can click the “Buy” button on ads and Page posts to purchase a product directly from a business without leaving the page they’re on and without leaving Facebook.

Facebook is taking steps to make the payment experience safe and secure. None of the credit- or debit-card information people use on Facebook will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The current test is limited to a few small- and medium-sized businesses in the U.S.

The opportunity could be beneficial for small businesses—including Christian retail stores—that have a page on Facebook.

“This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” Brian Solis, principal analyst at Altimeter Group, told CNN Money. “This is an opportunity for innovation.”

Previously, the social-media giant made another e-commerce attempt with Facebook Gifts, but it ended in less than a year.

 

In this current issue:

ICRS addresses industry concerns but sees big attendance drop

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Christian retailers gathered with suppliers and distributors at the Orange...

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Integra introduces in-store kiosks to grow wall-art sales

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Interactive technology is redefining the way consumers can shop for...

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Vendors display skill and scripture with new gift items

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Gift vendors at the 2015 International Christian Retail Show displayed...

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General Session panelists ‘hug It out’ after heated exchange

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Tuesday morning's ICRS General Session was supposed to stay focused...

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Don Piper's '90 Minutes in Heaven' draws capacity crowd at ICRS

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Faith-based films were big business at ICRS Orlando, with screenings...

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Film buzz big among retailers, authors and suppliers

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The buzz about films at ICRS took center stage at...

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Study: Christian fiction readers buy, read more books

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Christian fiction readers read more than the national average and...

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Josh McDowell offers charge to church bookstores

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Church bookstore managers and staff and those considering entering the...

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Retailers offer input in new version of children's workshop

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A panel of children’s suppliers and experts told retailers Monday...

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Logos retailers celebrate the power of the book

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Members of the Association of Logos Bookstores have nominated and...

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Graphic novels help stores make 'cultural connection' with fans

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Graphic novels continue to demonstrate tremendous growth potential in the...

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Virtual Storehouse CEO shares tech tools for ministry

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Don Olson, CEO of Virtual Storehouse and Foreign Christian Books focused...

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