Christian Retailing

NEWSLETTERS Current Issue Facebook tests consumer ‘Buy’ button to help businesses
Facebook tests consumer ‘Buy’ button to help businesses PDF Print E-mail
Written by Christine D. Johnson   
Monday, 21 July 2014 03:26 PM EDT

Facebook-BuyButton-webFacebook is now testing a new feature to help businesses drive sales through the site in News Feed and on Pages.

With the feature, people on desktop or mobile can click the “Buy” button on ads and Page posts to purchase a product directly from a business without leaving the page they’re on and without leaving Facebook.

Facebook is taking steps to make the payment experience safe and secure. None of the credit- or debit-card information people use on Facebook will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The current test is limited to a few small- and medium-sized businesses in the U.S.

The opportunity could be beneficial for small businesses—including Christian retail stores—that have a page on Facebook.

“This represents a tremendous opportunity for savvy small businesses to generate sales in real time,” Brian Solis, principal analyst at Altimeter Group, told CNN Money. “This is an opportunity for innovation.”

Previously, the social-media giant made another e-commerce attempt with Facebook Gifts, but it ended in less than a year.

 

In this current issue:

CBA recasts retail show to unite Christian products industry

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From content creators to church bookstore managers, the Christian products...

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Gift exhibitors pleased with buyers’ response at Unite 2016

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Gift vendors report mostly positive experience at Unite 2016, although...

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New Voskamp, Cahn titles headline upcoming releases

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Exhibitors at Unite 2016 promoted key upcoming book and Bible...

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CBA proposes new business model for member retailers

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CBA and Content Road Media have joined in a strategic...

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Hip-hop, science fiction cited as Christian product trends

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CBA’s Christian Product Trends workshop gave retailers attending Unite 2016...

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Nielsen research, panel review state of Christian market

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Four of the Christian products industry’s CEOs shared their thoughts...

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Targeted marketing, data tracking help Parable, Covenant stores

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The Parable Group and Covenant Group make targeted marketing and...

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Logos group names Walter Wangerin Author of the Year

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Best-selling author Walter Wangerin was named Author of the Year...

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DaySpring director highlights need for ‘real’ customer connections

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Christian retail customers long for community, says DaySpring Brand Director...

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CBA honors international publisher with Lifetime Achievement Award

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CBA honored Jean-Luc Cosnard, a Christian publishing innovator and former...

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James Rubart wins Christy Award Book of the Year

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The 2016 Christy Award winners were announced Monday in a much...

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Christian retailers encouraged to 'stand and engage'

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Christian retailers and suppliers were called to "Stand and Engage"...

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