Christian Retailing

NEWSLETTERS Current Issue LifeWay employee leads hearing-impaired customer to Christ
LifeWay employee leads hearing-impaired customer to Christ PDF Print E-mail
Written by Christine D. Johnson   
Monday, 30 June 2014 09:13 AM EDT

VictoriaCano-webLifeWay Christian Stores employee Victoria Cano tailored her customer service to a hearing-impaired shopper at the chain’s Amarillo, Texas, store—which led to the customer’s commitment to Christ, according to a Baptist Press report.

The shopper came in when Cano, a 20-year-old student at West Texas A&M University who works part-time at LifeWay, was about to close the store one Saturday. The shopper, who didn’t leave her name, motioned to Cano, asking for paper and pen to write a note.

"She asked if I could help her find a book about accepting Christ," Cano said. "I nodded my head and wrote back, asking if it was for her or for a friend."

When the woman pointed to herself, Cano led her to a section with books on prayer. After making some suggestions, the woman said she wanted “a prayer to God, asking Him into her heart," the LifeWay employee said.

After looking for other books for the customer, Cano got enough paper to have an extended conversation with the guest.

"Can I help you write your own prayer?" she wrote, which brought a smile to the customer’s face.

The two corresponded about God's love, Jesus' death and resurrection, and how becoming a Christian starts with a simple act of faith.

"I started by writing out that God loves her very much and that I thought she had come into the store for a reason," Cano said. "I told her, life may not always be easy, but God will always be there for us. All He wants to do is to come into our hearts and be the Lord of our lives."

When the guest realized how simple it is to give her life to Christ, Cano helped her write a prayer that she then prayed.

After their conversation, the woman took the piece of paper with their correspondence, thanked Cano and bought several books on prayer. Cano also gave the woman her name and number as well in case she needed additional help.

"This is the coolest experience I've ever had," Cano said. "I've been on several mission trips with my church and never had something like this happen."

The store’s general manager, Matthew Burrow, was impressed with how Cano was able to think on her feet and meet the customer’s need.

“You never know what a customer might ask," Burrow said. "But that's the reason we're here.”

 
Read the Vacation Bible School 2014 guide

In this current issue:

Tyndale to publish novelization of ‘The Remaining’ horror film

News image

Tyndale House Publishers and Affirm Films have partnered for the...

READ MORE

Christian retailers plan to draw customers with Labor Day sales

News image

Family Christian Stores is among the Christian retail stores expecting...

READ MORE

Revell’s ‘Glimpses of Heaven’ makes ‘New York Times’ lists

News image

Glimpses of Heaven, a 2008 book by former hospice nurse...

READ MORE

Anchor partners with Worthy Latino for Spanish distribution

News image

Anchor Distributors and Worthy Latino have join forces to meet...

READ MORE

Lecrae, Bart Millard to Host 45th Annual GMA Dove Awards

News image

Christian hip-hop artist Lecrae and MercyMe frontman Bart Millard have...

READ MORE

Mark Driscoll Temporarily Steps Down From Pulpit

News image

Suspends Speaking, Publication After Charges FiledControversial Mars Hill Church Pastor...

READ MORE

Alpha Omega Names New President

News image

Christian curriculum publisher Alpha Omega Publications has named Denise Laudenbach...

READ MORE

Millions Expected to Head ‘Back to Church’ on Sept. 21

News image

More than 30,000 U.S. churches expect to welcome more 3...

READ MORE

Coach Bobby Bowden Pens New Book on Faith, Plans Book Signings in FL

News image

Former Florida State University head football coach Bobby Bowden will...

READ MORE

Denver Gift Show More Than Doubles Buyer Attendance Over Last Year

News image

Rocky Mountain Gift Show Introduces ‘Smoking Accessories & Gifts’ at...

READ MORE

Back-to-School Shoppers Use Coupons, Delay Purchases to Get the Best Deals

News image

Even as the first school bells ring around the nation,...

READ MORE

ALS ‘Ice Bucket’ Challenge an Unprecedented Viral Hit, Christian Celebs Get Wet for the Cause

News image

Social Media Campaign Sensation Raises $41.8 million in 3 WeeksCasting...

READ MORE
100%
-
+
0
Show options

a