Christian Retailing

NEWSLETTERS Current Issue LifeWay employee leads hearing-impaired customer to Christ
LifeWay employee leads hearing-impaired customer to Christ PDF Print E-mail
Written by Christine D. Johnson   
Monday, 30 June 2014 09:13 AM EDT

VictoriaCano-webLifeWay Christian Stores employee Victoria Cano tailored her customer service to a hearing-impaired shopper at the chain’s Amarillo, Texas, store—which led to the customer’s commitment to Christ, according to a Baptist Press report.

The shopper came in when Cano, a 20-year-old student at West Texas A&M University who works part-time at LifeWay, was about to close the store one Saturday. The shopper, who didn’t leave her name, motioned to Cano, asking for paper and pen to write a note.

"She asked if I could help her find a book about accepting Christ," Cano said. "I nodded my head and wrote back, asking if it was for her or for a friend."

When the woman pointed to herself, Cano led her to a section with books on prayer. After making some suggestions, the woman said she wanted “a prayer to God, asking Him into her heart," the LifeWay employee said.

After looking for other books for the customer, Cano got enough paper to have an extended conversation with the guest.

"Can I help you write your own prayer?" she wrote, which brought a smile to the customer’s face.

The two corresponded about God's love, Jesus' death and resurrection, and how becoming a Christian starts with a simple act of faith.

"I started by writing out that God loves her very much and that I thought she had come into the store for a reason," Cano said. "I told her, life may not always be easy, but God will always be there for us. All He wants to do is to come into our hearts and be the Lord of our lives."

When the guest realized how simple it is to give her life to Christ, Cano helped her write a prayer that she then prayed.

After their conversation, the woman took the piece of paper with their correspondence, thanked Cano and bought several books on prayer. Cano also gave the woman her name and number as well in case she needed additional help.

"This is the coolest experience I've ever had," Cano said. "I've been on several mission trips with my church and never had something like this happen."

The store’s general manager, Matthew Burrow, was impressed with how Cano was able to think on her feet and meet the customer’s need.

“You never know what a customer might ask," Burrow said. "But that's the reason we're here.”

 
Read the Vacation Bible School 2014 guide

In this current issue:

Former Gospel Light President Bill Greig launches new Churchgrowth.org company

News image

Former Gospel Light President Bill Greig III and his wife,...

READ MORE

Bobby Bowden, Darrell Waltrip to appear at LifeWay's The Main Event

News image

LifeWay’s Conference for Men known as “The Main Event” will...

READ MORE

Novelist Wanda Brunstetter to visit Pennsylvania stores

News image

New York Times best-selling author Wanda E. Brunstetter will visit Pennsylvania...

READ MORE

Publicists: Inform retailers of your fall releases

News image

Christian Retailing magazine is requesting product information on October and...

READ MORE

About a Mile garners 2014’s highest-selling debut from new artist

News image

Adam, Luke and Levi Klutinoty—three brothers collectively known as About...

READ MORE

Box-office hit ‘Heaven Is for Real’ now in Christian retail stores

News image

Heaven Is for Real landed on Christian retail-store shelves July...

READ MORE

Trevin Wax named to CT’s millennial influencer list

News image

B&H Publishing Group author Trevin Wax was named to Christianity...

READ MORE

Barbour Publishing signs contract with Josh McDowell

News image

Barbour Publishing has announced it has signed a contract with...

READ MORE

NRF expects stronger second half of retail year

News image

The National Retail Federation on Wednesday lowered its retail sales...

READ MORE

Shoppers say back-to-school shopping is best in-store

News image

Students soon will be headed back to school (BTS), and...

READ MORE

Serial robber hits Family Christian’s Fresno store

News image

Police in Fresno, California, are looking for a man allegedly...

READ MORE

Amazon launches Kindle Unlimited subscription service

News image

Amazon.com introduced on July 18 Kindle Unlimited—a new subscription service...

READ MORE
100%
-
+
0
Show options

a