Christian Retailing

NEWSLETTERS Current Issue LifeWay employee leads hearing-impaired customer to Christ
LifeWay employee leads hearing-impaired customer to Christ PDF Print E-mail
Written by Christine D. Johnson   
Monday, 30 June 2014 09:13 AM EDT

VictoriaCano-webLifeWay Christian Stores employee Victoria Cano tailored her customer service to a hearing-impaired shopper at the chain’s Amarillo, Texas, store—which led to the customer’s commitment to Christ, according to a Baptist Press report.

The shopper came in when Cano, a 20-year-old student at West Texas A&M University who works part-time at LifeWay, was about to close the store one Saturday. The shopper, who didn’t leave her name, motioned to Cano, asking for paper and pen to write a note.

"She asked if I could help her find a book about accepting Christ," Cano said. "I nodded my head and wrote back, asking if it was for her or for a friend."

When the woman pointed to herself, Cano led her to a section with books on prayer. After making some suggestions, the woman said she wanted “a prayer to God, asking Him into her heart," the LifeWay employee said.

After looking for other books for the customer, Cano got enough paper to have an extended conversation with the guest.

"Can I help you write your own prayer?" she wrote, which brought a smile to the customer’s face.

The two corresponded about God's love, Jesus' death and resurrection, and how becoming a Christian starts with a simple act of faith.

"I started by writing out that God loves her very much and that I thought she had come into the store for a reason," Cano said. "I told her, life may not always be easy, but God will always be there for us. All He wants to do is to come into our hearts and be the Lord of our lives."

When the guest realized how simple it is to give her life to Christ, Cano helped her write a prayer that she then prayed.

After their conversation, the woman took the piece of paper with their correspondence, thanked Cano and bought several books on prayer. Cano also gave the woman her name and number as well in case she needed additional help.

"This is the coolest experience I've ever had," Cano said. "I've been on several mission trips with my church and never had something like this happen."

The store’s general manager, Matthew Burrow, was impressed with how Cano was able to think on her feet and meet the customer’s need.

“You never know what a customer might ask," Burrow said. "But that's the reason we're here.”

 

In this current issue:

‘God and Donald Trump’ explores spiritual aspects of his miracle victory

News image

Donald Trump is six months into the U.S. presidency, and...

READ MORE

Marketing executive Lucy Diaz Kurz rejoins Charisma House

News image

Lucy Diaz Kurz has rejoined the Charisma House book group...

READ MORE

CBA, retail partners launch 'Get It Local Today'

News image

In a cooperative industry project, CBA will provide Christian stores...

READ MORE

Exhibitors mostly positive about quieter Unite 2017

News image

CBA's Unite 2017 in Cincinnati had an intentionally smaller footprint...

READ MORE

Christian illusionists entertain, inspire at CBA's 'Envision the Legacy' banquet

News image

CBA’s Unite 2017 drew show attendees to a Duke Energy...

READ MORE

Filmmakers showcase new movies, related products at Unite

News image

CBA's Unite show hosted some of 2017's most exciting Christian...

READ MORE

Logos Bookstores announces 2017 award winners

News image

The Association of Logos Bookstores announced this year’s Books, Author...

READ MORE

Unite show opener encourages Christian retailers

News image

CBA kicked off the Unite 2017 convention in Cincinnati with...

READ MORE

Workshops cover why and what of Christian retail

News image

CLC executive Dave Almack believes strongly in the Christian retail...

READ MORE

CBA shares State of the Industry Report at Unite 2017

News image

Eric Grimm, CBA’s director of communications, gave retailers plenty of...

READ MORE

AWSA announces Golden Scroll winners

News image

Advanced Writers and Speakers Association (AWSA) announced the winners of...

READ MORE

Kregel, Gilead partner in new fiction publishing initiative

News image

Jerry Kregel, executive vice president of publishing, Kregel Publications, and...

READ MORE
100%
-
+
0
Show options

a