Christian Retailing

NEWSLETTERS Current Issue LifeWay announces new leadership for CrossBooks division
LifeWay announces new leadership for CrossBooks division PDF Print E-mail
Written by Christine D. Johnson   
Friday, 27 June 2014 07:53 AM EDT

CrossbooksStaff-webLifeWay Christian Resources recently announced a new leadership team for CrossBooks, the self-publishing imprint of B&H Publishing Group.

B&H has assembled a team with more than 70 years combined experience in book publishing and marketing, led by Paul Mikos. The team includes Jennifer Day, director of book development and production; Bob Wallace, director of acquisitions and author relations; and Deanna Nelson, director of marketing.

“We serve a diverse, sophisticated and growing group of authors who are called by God to share their stories and advance the gospel,” said Selma Wilson, president of B&H Publishing Group. “God has blessed us with a team of experienced publishing professionals with the skills and vision to help our authors answer that call.”

Mikos said there have been “some big changes that will enable us to really cater to our authors’ individual needs and book goals.”

In addition to the new leadership team, other changes include dedicated project teams of publishing experts, theologically trained editors and experienced marketing strategists to work one-on-one with each author. CrossBooks expects the new structure to allow the company to deliver a greater level of service and expertise to its authors.

“Our authors have given us some great feedback about the level of support they want when partnering with LifeWay to publish their book,” Mikos said. “We’re excited about the changes we’re making.”

More enhancements will follow in this push by CrossBooks. Immediate plans include the unveiling of a refreshed brand and more user-friendly website, with a comprehensive list of publishing, distribution and marketing services at the end of June.

 
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