Christian Retailing

NEWSLETTERS Current Issue LifeWay announces new leadership for CrossBooks division
LifeWay announces new leadership for CrossBooks division PDF Print E-mail
Written by Christine D. Johnson   
Friday, 27 June 2014 07:53 AM EDT

CrossbooksStaff-webLifeWay Christian Resources recently announced a new leadership team for CrossBooks, the self-publishing imprint of B&H Publishing Group.

B&H has assembled a team with more than 70 years combined experience in book publishing and marketing, led by Paul Mikos. The team includes Jennifer Day, director of book development and production; Bob Wallace, director of acquisitions and author relations; and Deanna Nelson, director of marketing.

“We serve a diverse, sophisticated and growing group of authors who are called by God to share their stories and advance the gospel,” said Selma Wilson, president of B&H Publishing Group. “God has blessed us with a team of experienced publishing professionals with the skills and vision to help our authors answer that call.”

Mikos said there have been “some big changes that will enable us to really cater to our authors’ individual needs and book goals.”

In addition to the new leadership team, other changes include dedicated project teams of publishing experts, theologically trained editors and experienced marketing strategists to work one-on-one with each author. CrossBooks expects the new structure to allow the company to deliver a greater level of service and expertise to its authors.

“Our authors have given us some great feedback about the level of support they want when partnering with LifeWay to publish their book,” Mikos said. “We’re excited about the changes we’re making.”

More enhancements will follow in this push by CrossBooks. Immediate plans include the unveiling of a refreshed brand and more user-friendly website, with a comprehensive list of publishing, distribution and marketing services at the end of June.

 

In this current issue:

Audiobook sales rise significantly in 2014

News image

The audiobook industry is continuing to expand in sales as...

READ MORE

Thomas Nelson promotes senior marketing staff

News image

Thomas Nelson announced two senior marketing promotions July 24. Michael Aulisio...

READ MORE

Jason Crabb honored with street name in hometown

News image

Jason Crabb was recently honored with a street name, “Jason...

READ MORE

Glory Haus gourmet initiative helps the homeless

News image

Glory Haus’ new line, “Pickles with a Purpose,” launched earlier...

READ MORE

'Today's King James' gains traction

News image

The Modern English Version (MEV) Bible is poised for sustained...

READ MORE

CPE Murfreesboro event seeks to equip, engage retailers

News image

Christian Product Expo (CPE) returns Sept. 20-22 to “encourage, equip and...

READ MORE

Anchor, Bridge-Logos announce new distribution agreement

News image

Anchor Distributors and Bridge-Logos have finalized a distribution and fulfillment...

READ MORE

Social media now among the top customer acquisition channels

News image

Twenty-five percent of retailers cite Facebook as a top customer-acquisition...

READ MORE

NRF predicts increased sales during second half of 2015

News image

The National Retail Federation (NRF) lowered its 2015 retail sales...

READ MORE

'Southern Writers' honors Christian book cover design

News image

Two books by Christian-market publishers have won the Southern Writers 2015...

READ MORE

Tyndale House victorious in abortion-pill court case

News image

A Bible publisher that challenged the Obama administration’s abortion-pill mandate...

READ MORE

GMA research shows popularity of Christian music

News image

Christian and gospel music reached 215 million people and every...

READ MORE
100%
-
+
0
Show options

a