Christian Retailing

'The Bible' miniseries becomes fastest pre-selling title at Christian retail Print Email
Written by Eric Tiansay   
Tuesday, 09 April 2013 11:42 AM America/New_York

Following its run last month as the highest-rated cable show of the year, The Bible miniseries, has become the fastest pre-selling, faith-based title in 60 years, according to CBA.

Released on DVD and Blu-ray April 2 by Twentieth Century Fox (Provident Distribution), The Bible has sold 525,000 units in its first week of release, becoming the top-selling TV program on DVD in the last five years and the best-selling miniseries ever on Blu-ray, digital HD and DVD.

Survivor creator Mark Burnett and his actress wife, Roma Downey, of Touched by an Angel fame, produced the miniseries of major Bible stories. The miniseries aired Sundays last month on the History Channel—culminating on Easter, March 31.

"We are humbled by the overwhelming response from audiences to The Bible miniseries," Downey and Burnett said. "First, the show was No. 1 on History, now it is No. 1 on Blu-ray and DVD, and has been No. 1 in every country in which it aired. ... It is our hope that folks everywhere will continue to be touched by the message of the Bible and cherish these stories at home with their families for years to come."

Watched by 95 million cumulative viewers on the History Channel, The Bible also ranked No. 1 across digital stores, including iTunes, Amazon, VUDU, Xbox, PlayStation, CinemaNow and GooglePlay.