Christian Retailing

Publisher launches online store to help ministries Print Email
Written by Eric Tiansay   
Tuesday, 09 April 2013 09:11 AM America/New_York

A new nonprofit online bookstore has been launched to help support causes, ministries and churches, while helping consumers discover new authors. FaithVillage.com, a social network for faith experiences launched last year by Baptist Standard Publishing, recently opened FaithVillage Books with more than 200,000 Christian titles.

"While the retail book industry has been undergoing massive changes, we have increasingly heard from Christian readers, authors and publishers who want more alternatives to the existing channels for finding new authors and purchasing books online," said Brad Russell, FaithVillage's senior editor.

The Christian Leadership Alliance (CLA) has adopted FaithVillage Books as its official online bookstore. Tami Heim, CLA's president and CEO and a former executive with Borders and Thomas Nelson, praised the partnership.

"As the premier provider of lifelong learning resources for Christian leaders, CLA is thrilled to be partnering with FaithVillage as our exclusive online bookstore," Heim said. "We share with them a deep passion for providing transformational content which leads to higher thinking for greater kingdom gain."

Russell added: "People can be put off by the aggressive commercialization, controversial products and monopolistic strategies of some online retailers. We think there should be a place where you don't have to worry about these things when you're doing some good in the world, a place where your purchase supports your life work and not merely stockholders."

Authors can become independent content contributors to the site or be represented through content partnerships with a publisher or publicist, Russell said. Readers can discover new authors and books through articles, book reviews, videos and podcasts found in more than 20 channels on the FaithVillage Books website. The store plans to expand book and music categories in the near future.

Click here for more information on FaithVillage Books.