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- Lucado’s ‘Fearless’ on ‘New York Times’ list
| Lucado’s ‘Fearless’ on ‘New York Times’ list |
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| Written by Eric Tiansay |
| Monday, 19 October 2009 02:26 PM America/New_York |
 Popular author Max Lucado's Fearless: Imagine Your Life Without Fear (Thomas Nelson) was listed at No. 10 on the New York Times Hardcover Advice best-seller list published Oct. 9. Lucado's newest book was on the list for four weeks in a row since its Sept. 8 release.
Fearless, which debuted atop the Evangelical Christian Publishers Association's October best-seller charts, was buoyed by a multifaceted social-media campaign in which Nelson utilized the influence of its online "friends" and "followers" to help spread the world about the book. |
