Christian Retailing

FIRED UP BY PETER FURLER Print Email
Written by Staff   
Wednesday, 22 June 2011 11:31 AM America/New_York

Christian retail channel offers for the week of June 20

Former Newsboys leader Peter Furler's first solo effort garners most of the attention. His On Fire is on sale for $9.99 at Berean Christian Stores, Mardel Christian & Education and Parables stores. LifeWay Christian Stores prices the release at $13.99.

Berean promotes the Furler album with his former band's Born Again Miracles Edition available for $14.99, while Parable’s emailing includes a coupon for $5 off an online purchase of $25 or more, valid through Saturday only.

The other big focus goes to Karen Kingsbury's latest novel, Learning. Regular price $19.99, the second book in the “Bailey Flanigan” series is offered for $10 by LifeWay, for $14.99 by Berean and for $10.99 by Mardel.

Other Parable specials include A Love That Multiplies by Michelle and Jim Bob Duggar, priced online at $17.97. LifeWay's mailings feature a Summer Savings coupon for $5 off any purchase of $20 or more, valid June 24-25.

Mardel makes Fireproof available for $5.

 
FATHER'S DAY SPECIALS Print Email
Written by Staff   
Wednesday, 15 June 2011 09:00 AM America/New_York

Christian retail channel offers for the week of June 13

Last-minute Father's Day shoppers are offered savings from two chains. Mardel Christian & Education’s email promotion suggests Give Him Willow Tree, including figurines such as Generations and Home, retailing for $32 and $30 each.

The Mardel offer also highlights RJM Jewelry items at 50% off, including a cut-out cross tag bracelet for $7.49 and a two-piece shield cross necklace for $13.49. Patriotic T-shirts are on sale for $5.

Family Christian Stores presents $5 and 50% Off Doorbusters for Dad in one of its promotions. The specials include The Bible Experience Audio Bible on CD, reduced from $124.99 to $62.49, and The Blind Side DVD, reduced from $19.99 to $9.99. John Eldredge's Wild at Heart DVD study is priced at $19.99, down from $39.99, while baseball biography Pujols: More than the Game, is reduced from $24.99 to $12.49.

The mailing also includes a Create Your Own sale coupon, offering 25% off.

A separate Mardel emailing promotes its One Day Music Sale, June 18, when all CDs under $16.99 will be reduced to $7.99 each, There will also be 20% of all DVDs.

Parable stores' email leads with Kyle Idleman's new Not A Fan, offered online for $12.97, with an online coupon for 15% off any one non-sale music item through June 18. Also featured is Owl City's new CD, All Things Bright and Beautiful, available for $11.97 online.

LifeWay Christian Stores offers the bestseller, Heaven is for Real, for $10, down from $16.99, while David Platt's Radical Together is priced at $9.99 (regular price $14.99). The chain's separate music newsletter offers reduced DVDs. Among them, are Flywheel, Director’s Cut and Facing the Giants (each from $14.98 to $9.99), and Fireproof for $10 (usually $19.99).

 

 
LIFEWAY, BEREAN DISCOUNT BIG Print Email
Written by Staff   
Wednesday, 08 June 2011 11:06 AM America/New_York

Christian retail channel offers for the week of June 6

Big savings are available at two chains. LifeWay Christian Stores' emailing includes a coupon for 33% off one regularly priced item for its Customer Appreciation Event, which runs June 10-14. Berean Christian Stores is knocking 50% off all Father's Day greeting cards for in-store purchases made June 4.

The LifeWay promotion also include a pre-buy special on the Soul Surfer DVD, releasing Aug. 2. Purchases before then—the movie is reduced from $29.99 to $17.99—will receive a free Soul Surfer necklace, value $9.99. Music titles featured include Building 429's Listen to the Sound, reduced from $9.99 to $7.99, and Newsong's One True God (from $13.99 to $9.99).

Mardel Christian & Education reduces by 25% the price of all sculptures from Lighthouse Christian products. They range from Large Eagle, at $131.24, to Eagle, Moments of Faith and Jesus, the Good Shepherd, each for $27.74.

A second promotion from the chain offers 50% off select books and Bibles. Among them: Made to Crave by Lysa Terkeurst ($7.49) and Anne Voskamp's One Thousand Gifts ($8.49).Bibles include Manual: The Bible for Men (NIV), priced at $29.99.

Christian Book Distributors' Midweek Markdowns include One Thousand Gifts, priced at $8.99, and Francis Chan's Crazy Love, for $8.50. David Platt's Radical Together is offered at 40% off, for $8.99.

 

 
PARABLE'S $100 GIVEAWAY Print Email
Written by Staff   
Wednesday, 01 June 2011 11:50 AM America/New_York

Christian retail channel offers for the week of May 30

Parable stores are offering shoppers the chance to win a $100 online shopping spree in their emailing promotion. Anyone writing a review of a product available at Parable.com is to be entered in a drawing for the prize.

Details of the competition are posted at the group's Web site, where offers include 25% off select fiction titles (among them Allison Pittman's For Time & Eternity, reduced from $13.99 to $10.49). Todd Burpo's bestselling Heaven is For Real is reduced from $16.99 to $9.97.

The Parable site also offers Tim Tebow's new autobiography, Through My Eyes, for $20.97 for online purchases, down from $26.99. The hardback is also featured in one of LifeWay Christian Stores' promotions, where it is priced at $19.99.

The chain's other emailing focuses on music, highlighting Nicole C. Mullen's new Captivated. It is available for $7.99 (regular price, $13.99). Also reduced to $7.99 are albums by Chris Tomlin (Hello Love) and Switchfoot (Hello Hurricane) and DVDs The Wager, starring Randy Travis, and Chonda Pierce's This Ain't Prettyville.

In celebration of its 30th anniversary, Mardel Christian & Education offers a 30%-off coupon for any one regularly priced item.

 
LIFEWAY'S MEMORIAL DAY SALE Print Email
Written by Staff   
Wednesday, 25 May 2011 08:47 AM America/New_York

Christian retail channel offers for the week of May 23

LifeWay Christian Stores majors on its Memorial Day sale in its two email promotions. Running May 27-June 1, the five-day event is spotlighted with a coupon for 35% off one regularly priced item.

The chain also reminds shoppers of its two-week Bible sale, ending May 28, which offers select Life Application Study Bibles at half price. Other titles reduced include David Platt's Radical Together, down to $9.99 from $14.99, and Lee Strobel's debut novel, The Ambition, cut from $24.99 to $18.74.

CLC Bookcenters offers 60% off CLC Publications titles in a Spring Inventory Clearance Sale on works by authors such as Amy Carmichael and Andrew Murray. The promotion runs through June 10, while stocks last.

Mardel Christian & Education’s featured products are men's accessories. A range of watches and leather wallets is on offer at $16.99 each. A second email from the chain focuses on outreach Bibles. The full text ESV Outreach Bible is available for $1 each when purchased in 20-plus case lots, while the full text NIV Bible costs $1.90 each in the same quantity.  

 
'BONHOEFFER' GETS PARABLE PUSH Print Email
Written by Staff   
Wednesday, 18 May 2011 10:28 AM America/New_York

Christian retail channel offers for the week of May 16

The newly named Christian Book of the Year, announced by the Evangelical Christian Publishers Association, is spotlighted in Parable stores' emailing. Eric Metaxas' Bonhoeffer is offered for $25.97 in an online purchase (regular price, $29.99).

The promotion also include a pre-buy offer on Doug Sherman's June 1 release, More Than Ordinary, which is priced at $12.97. Kristen Heitzmann's Indelible and Meg Moseley's When Sparrows Fall are each priced at $11.97 for online purchases and the promotion closes with a coupon for $5 off an online purchase of $25 or more, through May 21.

LifeWay Christian Stores promotes the hardback HCBS Study Bible, which is offered at half price, for $24.99. The promotion features in two LifeWay emailings, one of which also highlights Beth Moore's new Bible study, So Long, Insecurity, reduced from $14.99 to $11.99. Other deals include Max Lucado's Max on Life for $9.99.

The chain's movie-focused emailing prices several DVDs usually $22.95 each at $17.99 each—among them, The Penny, Reconciliation and Cutback. The Chronicles of Narnia: The Voyage of the Dawn Treader is reduced from $29.98 to $22.99.

Mardel Christian & Education reduces all wall crosses by 33%, with prices ranging from $2 for an aluminum mini cross to $30 for several different designs, including a red cross with rusted rose. The chain also promotes an Education Sale coming on July 21, when there will be 20% off all school and homeschool supplies and children's products.

Christianbook.com's Midweek Markdowns include 44% off The Action Bible, priced at $13.99, and Gary Thomas' Sacred Marriage reduced by 53% to $6.99. Tony Campolo's Red Letter Christians is offered at 90% off, for $1.99.

 
THREE BIG SALES Print Email
Written by Staff   
Wednesday, 11 May 2011 08:51 AM America/New_York

Christian retail channel offers for the week of May 8

Three big sales this week focus on Bibles, homeschooling and fiction.

Running through May 22, Berean Christian Stores' two-week Bible sale offers between 30% and 50% off more than 60 different Bibles. The promotion also features several one-day specials, including 20% off children's department purchases, May 14, and boxed cards reduced by a third, May 16.

Mardel Christian & Education’s Homeschool Sale, May 14, knocks 20% off all education products. Alpha Omega products are reduced 15%.

LifeWay Christian Stores' Fiction day, also May 14, presents a range of novels for $5 each, while supplies last. Among the titles available are Francine Rivers' A Voice in the Wind, Jerry B. Jenkins' The Last Operative, Tracie Peterson's Embers of Love and Burn by Ted Dekker & Erin Healy.

The LifeWay emailing announcing the sale also includes two coupons. One takes 25% off a regularly priced fiction title, May 14 only, while the other offers the same discount on any one regularly priced item through May 21.

LifeWay's separate music promotion leads with Nicole C. Mullen's new Captivated, reduced from $13.99 to $7.99. Reduced from $13.99 to $9.99 are Listen to the Sound by Building 429, The Best of Mark Schultz and Mandisa's What If We Were Real.

Another Mardel emailing centers on Bibles for Graduates. Among the offers, an exclusive compact ESV Bible for $6.99, the Life Application Study Bible (NLT) in bonded leather for $24.99 and the NIV Study Bible, leather, for $34.99.

 
FAMILY'S MULTIPLE SAVINGS Print Email
Written by Staff   
Tuesday, 26 April 2011 09:12 AM America/New_York

Christian retail channel offers for the week of April 25

Family Christian Stores rolls out the savings in two email promotions.

The chain’s Book of the Year, Crazy Love by Francis Chan, is priced at $11.24—down from the regular price of $14.99—with 25% reductions on select other titles. They include Max Lucado's Outlive Your Life and Beth Moore's So Long, Insecurity (each $18.74) and Stormie Omartian's The Power of Praying Moms 3-in-1 collection ($14.99).

Albums reduced by 25% include Gaither Vocal Band's Greatly Blessed and Lecrae's Rehab (each $10.49) and Third Day's Move ($11.24). The promotion also includes a coupon for 25% off an entire purchase of regularly priced items, valid through May 15.

A separate Family emailing links to the chain's catalog, available online, and highlights forthcoming events: 50% off gifts for moms through May 8; $5 and 50% off kids items, May 9-19; 50% off books, May 20-June 6.

The promotion includes four coupons. There are three Create Your Own Sale offers of 25% off an entire purchase of regularly priced items, valid through July 14, and one for 33% off any one regularly priced item, through May 30.

Mardel Christian & Education spotlights the new “B.IT” apparel line from B. Haley, drummer for TobyMac and Diverse City. The tees are available for $14.99.

Parable stores offer the repackaged “Left Behind” series by Jerry Jenkins and Tim LaHaye at $9.97 each for online purchases. The Life Application Study Bible (NLT) is half price, at $34.97. A coupon offers $5 off a purchase of $25 or more through Saturday, online only.

 
EASTER WEEK SPECIALS Print Email
Written by Staff   
Wednesday, 20 April 2011 09:48 AM America/New_York

Christian retail channel offers for the week of April 18

Family Christian Stores invites shoppers to “share the good news of His hope with your Easter gift giving” with a coupon for 30% off an online purchase through April 24.

Berean Christian Stores promotes several Tommy Nelson specials, including a shiny sequin Bible for $19.99 (down from $24.99) and the Precious Moments Storybook Bible for $13.39 (reduced from $17.99).

To mark the season, CLC Bookstores recommends “a book that captures the effect of the Cross on all mankind,” offering Hanna Shahin's My Enemy... My Brother for 20% off, at $9.59.

Karen Kingsbury's Unlocked is priced at just $5 for April 22 and 23 online sales at Parable stores. The group's email promotion also includes a coupon for 15% off any one Bible purchased online through April 23.

Kingsbury features again, in a LifeWay Christian Stores promotion that offers her Leaving for $11.24, reduced from $14.99, and the movie adaptation of her Like Dandelion Dust for $10, down from $22.98. The promotion also prices Beth Moore's So Long, Insecurity for $14.99, down from $24.99.

This LifeWay emailing and the chain's music-focused one both include an offer for 40% off any one regularly priced item, for a single purchase totaling $35 or more through April 23.

 

 
LIFEWAY'S TAX DAY SALE Print Email
Written by Staff   
Wednesday, 13 April 2011 09:54 AM America/New_York

Christian retail channel offers for the week of April 11

LifeWay Christian Stores invites shoppers to its annual Tax Savings Day, April 16, with an offer of 15% off an entire purchase, including sale and clearance items.

The one-day special is included in both the chain's email promotions. One spotlights David Platt's new Radical Together, priced at $9.99 (down from the regular price of $14.99) or $7.99 when purchased in cases of 24. The audio CD edition is reduced from $25 to $17.50.

The Chronicles of Narnia: The Voyage of the Dawn Treader leads the LifeWay movie emailing, priced at $19.99 (down from $29.98). Other featured titles included What If... and Most: The Deluxe Edition each for $14.99.

Parable stores lead with Newsboys' Born Again Miracles Edition that includes four new songs, for $12.97. Through May 12, in-store shoppers can also get a free little inspiration greeting card when they buy two others.

Mardel Christian & Education also has a card deal, with a buy one, get one free offer on boxed cards. The chain also prices all performance tracks—usually retailing at $8.99-$9.99--at $5 for one week only.

Berean Christian Stores' savings are a coupon for 20% any one regularly priced item, through May 8, and $10 off a purchase of $50 or more for those registering at the chain's new Web site.

 

 
STILL RIDING THE 'SURFER' WAVE Print Email
Written by Staff   
Wednesday, 06 April 2011 09:57 AM America/New_York

Christian retail channel offers for the week of April 4

Stores continue to ride the wave of interest in the inspirational Bethany Hamilton biopic, Soul Surfer, which opens in theaters April 8.

LifeWay Christian Stores repeats its offer of last week, presenting the chance for $10 off a ticket or a $5 concession voucher with the purchase of select DVDs. The same promotion is also carried this week by Mardel Christian & Education, amily Christian Stores and Parable stores.

The LifeWay movies featured in the offer include Gifted Hands: The Ben Carson Story and Faith Like Potatoes, each selling for $14.99. Both those films are included in Mardel's line-up, which prices them at $9.99 each along with To Save a Life and Walking on Water.

Family has Faith Like Potatoes and To Save a Life for $19.99 each with the ticket special. Other titles included are Walking on Water ($15.99) and Cloudy With a Chance of Meatballs ($19.99) Family's emailing ends with a “create your own sale” coupon for 25% off an entire purchase of regularly priced items.

The $10 ticket offer is included in the 16-page Easter sale catalog spotlighted in Parable stores' mailings.

LifeWay's music promotion leads with new releases from Mandisa (What If We Were Real) and Rebecca St. James (I Will Praise You), each reduced to $9.99. Available for the same price are Kirk Franklin's Hello Fear and Francesca Battistelli's Hundred More Years, each down from $13.99

The LifeWay emailing includes an in-store 40% reduction on any one regularly priced item, April 23-May 7, for those spending $35-plus in a single purchase between April 4 and 23.

A second Mardel promotion highlights children's story Bibles available for $12.99 each and Resurrection Eggs available in-store for $9.99, reduced from $16.99.

CLC Bookcenters' Book of the Month offer prices Richard S. Jensen's Finding the Jewel in Job Loss at $9.97.

Christianbook.com's Midweek Markdowns include VeggieTales' An Easter Carol DVD $10 off at $4.99, Experiencing the Resurrection by Henry Blackaby and Melvin Blackaby reduced from $16.99 to $2.99 and Lee Strobel's The Case for Christ down from $14.99 to $7.49.

 
MAKING A SPLASH WITH 'SOUL SURFER' Print Email
Written by Staff   
Wednesday, 30 March 2011 09:33 AM America/New_York

Christian retail channel offers for the week of March 28

 The big screen release of Soul Surfer, the inspirational story of teen surfer Bethany Hamilton's recovery from a shark attack in which she lost an arm, rides high with two chains.

LifeWay Christian Stores offers coupons for a $10 ticket to see the film—releasing April 8—or a $5 concession stand voucher in DVDs it promotes in two separate emailings. The cinema savings are available in eight DVDs priced at $14.99 and $19.99, including Faith Like Potatoes, Walking on Water and To Save a Life.

The Soul Surfer special is also found in a LifeWay children's promotion that offers a range of titles for $5 each. They include the second volume of What's in the Bible? and Big Idea’s Jonah: A VeggieTales Movie.

Both LifeWay promotions also offer a pre-buy special on the April 8 DVD release of The Chronicles of Narnia: The Voyage of the Dawn Treader. Regularly priced $27.98, it is available for $17.99 in advance.

Berean Christian Stores spotlights the Soul Surfer release, encouraging shoppers to “ride the wave with Bethany.” The chain features five tie-in releases, included Soul Surfer: Movie Edition Softcover, Devotions for the Soul Surfer and the Soul Surfer Bible, NIV.

Family Christian Stores offers the New York Times best-selling Heaven is for Real for half off at $8.49 and includes a “create your own sale' coupon in its promotion, giving 25% off an entire purchase of regularly priced items. A second emailing from the chain focuses on greeting cards, with a coupon for one regularly priced card for half price.

Parable stores offer 29% off any one non-sale item in their emailings that also presents a $9.97 pre-buy offer on Beverly Lewis' forthcoming The Judgment. The book's regular price is $14.99.

Music is the emphasis for Mardel Christian & Education. Its Hot New Releases offer features $9.99 pricing for Echoing Angels' self-named release, Shawn McDonald's Closer, Kirk Franklin's Hello Fear and Mary Mary's Something Big.

 
SPRINGTIME SAVINGS Print Email
Written by Staff   
Wednesday, 23 March 2011 09:28 AM America/New_York

Christian retail channel offers for the week of March 21

Karen Kingsbury's latest release, Leaving, is offered for $10—a third off the regular retail price—by LifeWay Christian Stores, while the popular author is featured in Parable's inspirational fiction emailing.

Parable customers are advised that if they enjoy Kingsbury's writing they might also like Missy Horsfall & Susan Stevens' Love Me Back to Life or Trish Perry's The Perfect Blend. The books are priced at $10.97 and $8.97 respectively for online purchases.

The Parable promotion also includes the new edition of Newsboys' Born Again, which features four additional songs, for $12.97 for Internet buyers. The emailing also has a coupon for $10 off a $40 purchase through March 26.

LifeWay's email offer includes $10.99 pricing for David Platt's Radical, Sarah Young’s Jesus Calling, Richard Stearns' The Hole in Our Gospel and Francis Chan's Crazy Love and Forgotten God. It also contains a Springtime Sale coupon for 33% of one regularly priced item through March 26. The special discount is also offered in a separate music emailing from LifeWay that prices Francesca Battistelli's new Hundred More Years at $9.99, down from $13.99, and David Phelp's The Best of at $13.99.

Mardel Christian & Education offers 45% off a wide selection of ESV Bibles, which prices Share the Good News Outreach paperback editions at $1.64 each and DuoTone large print Study Bibles at $49.49 each.

Kingsbury is spotlighted in Christian Book Distributors' Midweek Markdowns emailing, where Leaving is priced at $8.99. Other featured titles include Abby Johnson's Unplanned for $13.40 (a 42% discount) and DVD Fireproof for $4.99.

 
PRE-BUY FOR 'DAWN TREADER' Print Email
Written by Staff   
Wednesday, 09 March 2011 09:32 AM America/New_York

Christian retail channel offers for the week of March 7

LifeWay Christian Stores offers a pre-buy special on the latest Narnia DVD in its two email promotions. The Chronicles of Narnia: The Voyage of the Dawn Treader is available for $17.99 ahead of its April 8 release when the regular price will be $29.98.

Meanwhile, the chain's other movie specials include a $7.99 price for Second Chances, Reggie's Prayer and The Widow's Might. Among $10 titles are The Wylds, The Lost & Found Family and Set Apart.

In a second emailing, LifeWay presents a selection of $10 Bibles that includes NIV compact Thinline editions in a variety of colors. There are also 50% reduction on editions including The MacArthur Study Bible, The Lucado Life Lessons Study Bible and The Charles F. Stanley Life Principles Bible, each available for $34.99.

Mardel Christian & Education's promotion knocks $2 off the cost of VeggieTales' new 'Twas the Night Before Easter, pricing it at $12.99.

 
COMPETING FOR KIDS Print Email
Written by Staff   
Wednesday, 02 March 2011 09:49 AM America/New_York

Christian retail channel offers for the week of Feb. 28

LifeWay Christian Stores and Family Christian Stores offer competing children's events, March 5.

LifeWay's Kids Day, 11 a.m.-1 p.m., includes crafts, snacks, fun activities and a one-day sale. Among the offers are up to 85% off select VeggieTales books, and the new 'Twas the Night Before Easter DVD available for $9.99 (regular price $14.99). Half-off pricing sees triple-feature VeggieTale DVDs available for $7.49.

The LifeWay promotion also promises "something for the grown-ups,” with a coupon for 25% off one regularly priced item on the same day.

Meanwhile, Family stores will be premiering 'Twas the Night Before Easter with screenings at 10 a.m., noon and 2 p.m. The DVD is available for pre-buy at $12.97 and the first 40 children at the in-store events will receive a poster and balloon

Francesca Battistelli's sophomore release, Hundred More Years, is featured in LifeWay and Mardel Christian & Education music promotions. The album is available for $13.99 at LifeWay, which offers Brandon Heath's Don't Get Comfortable and MercyMe's All That Is Within Me for $5 each. Michael W. Smith's latest, Wonder, is priced at $10.

Mardel offers Battistelli's new CD for $9.99 and a deluxe edition of her previous, My Paper Heart, for $5.99. The chain also prices WOW #1s at $12.99 and the collection's deluxe edition at $18.99.

Berean Christian Stores promotes its new Church Resource Catalog in an emailing that also includes a coupon for $10 off a $50-plus purchase, valid through March 6.