Christian Retailing

SPRINGTIME SAVINGS Print Email
Written by Staff   
Wednesday, 23 March 2011 09:28 AM America/New_York

Christian retail channel offers for the week of March 21

Karen Kingsbury's latest release, Leaving, is offered for $10—a third off the regular retail price—by LifeWay Christian Stores, while the popular author is featured in Parable's inspirational fiction emailing.

Parable customers are advised that if they enjoy Kingsbury's writing they might also like Missy Horsfall & Susan Stevens' Love Me Back to Life or Trish Perry's The Perfect Blend. The books are priced at $10.97 and $8.97 respectively for online purchases.

The Parable promotion also includes the new edition of Newsboys' Born Again, which features four additional songs, for $12.97 for Internet buyers. The emailing also has a coupon for $10 off a $40 purchase through March 26.

LifeWay's email offer includes $10.99 pricing for David Platt's Radical, Sarah Young’s Jesus Calling, Richard Stearns' The Hole in Our Gospel and Francis Chan's Crazy Love and Forgotten God. It also contains a Springtime Sale coupon for 33% of one regularly priced item through March 26. The special discount is also offered in a separate music emailing from LifeWay that prices Francesca Battistelli's new Hundred More Years at $9.99, down from $13.99, and David Phelp's The Best of at $13.99.

Mardel Christian & Education offers 45% off a wide selection of ESV Bibles, which prices Share the Good News Outreach paperback editions at $1.64 each and DuoTone large print Study Bibles at $49.49 each.

Kingsbury is spotlighted in Christian Book Distributors' Midweek Markdowns emailing, where Leaving is priced at $8.99. Other featured titles include Abby Johnson's Unplanned for $13.40 (a 42% discount) and DVD Fireproof for $4.99.

 
PRE-BUY FOR 'DAWN TREADER' Print Email
Written by Staff   
Wednesday, 09 March 2011 09:32 AM America/New_York

Christian retail channel offers for the week of March 7

LifeWay Christian Stores offers a pre-buy special on the latest Narnia DVD in its two email promotions. The Chronicles of Narnia: The Voyage of the Dawn Treader is available for $17.99 ahead of its April 8 release when the regular price will be $29.98.

Meanwhile, the chain's other movie specials include a $7.99 price for Second Chances, Reggie's Prayer and The Widow's Might. Among $10 titles are The Wylds, The Lost & Found Family and Set Apart.

In a second emailing, LifeWay presents a selection of $10 Bibles that includes NIV compact Thinline editions in a variety of colors. There are also 50% reduction on editions including The MacArthur Study Bible, The Lucado Life Lessons Study Bible and The Charles F. Stanley Life Principles Bible, each available for $34.99.

Mardel Christian & Education's promotion knocks $2 off the cost of VeggieTales' new 'Twas the Night Before Easter, pricing it at $12.99.

 
COMPETING FOR KIDS Print Email
Written by Staff   
Wednesday, 02 March 2011 09:49 AM America/New_York

Christian retail channel offers for the week of Feb. 28

LifeWay Christian Stores and Family Christian Stores offer competing children's events, March 5.

LifeWay's Kids Day, 11 a.m.-1 p.m., includes crafts, snacks, fun activities and a one-day sale. Among the offers are up to 85% off select VeggieTales books, and the new 'Twas the Night Before Easter DVD available for $9.99 (regular price $14.99). Half-off pricing sees triple-feature VeggieTale DVDs available for $7.49.

The LifeWay promotion also promises "something for the grown-ups,” with a coupon for 25% off one regularly priced item on the same day.

Meanwhile, Family stores will be premiering 'Twas the Night Before Easter with screenings at 10 a.m., noon and 2 p.m. The DVD is available for pre-buy at $12.97 and the first 40 children at the in-store events will receive a poster and balloon

Francesca Battistelli's sophomore release, Hundred More Years, is featured in LifeWay and Mardel Christian & Education music promotions. The album is available for $13.99 at LifeWay, which offers Brandon Heath's Don't Get Comfortable and MercyMe's All That Is Within Me for $5 each. Michael W. Smith's latest, Wonder, is priced at $10.

Mardel offers Battistelli's new CD for $9.99 and a deluxe edition of her previous, My Paper Heart, for $5.99. The chain also prices WOW #1s at $12.99 and the collection's deluxe edition at $18.99.

Berean Christian Stores promotes its new Church Resource Catalog in an emailing that also includes a coupon for $10 off a $50-plus purchase, valid through March 6.

 
DEALING 'THE GRACE CARD' Print Email
Written by Staff   
Wednesday, 23 February 2011 09:51 AM America/New_York

Christian retail channel offers for the week of Feb. 21

Though it has yet to debut in theaters, with no DVD release date yet set, inspirational police drama The Grace Card gets strong promotion.

A link to a trailer for the movie, which features an appearance by Louis Gossett Jr. and opens Feb. 25, is featured in two LifeWay Christian Stores emailings, while the film is the lead item in Family Christian Stores' promotion.

Family offers three tie-in products: Faces of Grace, a 30-day devotional, for $9.99; The Grace Card: A DVD-Based Study Guide for $19.99; and The Grace Card Study Guide for $6.99. Family's promotion also include an offer for Secretariat for $24.99, $5 off the regular price.

The Grace Card is flagged in a LifeWay emailing offering DVDs for $5 and $10. The $5 titles include The Wager (regular price $14.95) and Clancy ($14.99). The $10 deals include The Book of Ruth and In the Blink of an Eye (each $14.99).

The movie emailing and LifeWay's other, promoting new books, each contains a Customer Appreciation Day coupon giving 33% off one regularly priced item, Feb. 26. Among the new titles LifeWay presents is Mike Huckabee's Simple Government (reduced from $26.95 to $19.99) and Terri Blackstock's Vicious Cycle (from $14.99 to $11.24).

Parable Christian Stores presents Attic Books, a series that reprints historic biographies with a classic look. Among the titles featured are The Life of Luther and The Life of John Knox, with online prices $14.97 and $12.97 respectively.

Mardel Christian & Education and Berean Christian Stores both promote the new Beautiful Everyday Bible, a partnership with Tyndale House Publishers that encourages shoppers to buy a copy for $5.99 and donate it to a local pregnancy resource center. As part of the promotion, Berean spotlights a maternity home it helps support.

 
FICTION AND FILMS Print Email
Written by Staff   
Wednesday, 16 February 2011 10:20 AM America/New_York

Christian retail channel offers for the week of Feb. 14

Parable stores promote fiction, with a special offer on Randy Alcorn's new release, The Chasm. Regularly priced at $14.99, the allegorical adventure is available to online shoppers for $11.97. The same email indues a coupon for $5 off a $20 fiction purchase.

Parable stores also price family drama, Standing Firm, at $16.97 (usual price $19.95), and offer a range of DVDs for $3 each in a clearance sale. Among the titles on offer are The Last Sin Eater and Monkey Business, starring Marilyn Monroe.

Family Christian Stores majors on a half-off sale that includes God's Little Princess Devotional Bible for $8.49, Jesus Calling: 365 Devotions for Kids by Sarah Young for $7.49 and The Bible Experience Audio Bible on CD for $62.49. The promotion includes a “create your own sale” coupon for 25% off an entire purchase of regularly priced items.

Mardel Christian & Education prices Hillsong United's new release, Aftermath, at $9.99 and promotes the new Truth Soul Armor apparel line from Not of This World. A second Mardel emailing highlights Amazingly Graced by Wes Lane, which tells the story of the Oklahoma City district attorney's faith and career. The book is priced at $11.99 through Feb. 19, reduced from $14.

LifeWay Christian Stores spotlights its semi-annual sale, with $5 offers on Bibles, books and children's titles. The selection includes The One Year Bible for New Believers. NLT, Max Lucado's Cast of Characters, Ted Dekker's Boneman's Daughters and VeggieTales' God Made You Special.

 
HEAVY ON HEARTS Print Email
Written by Staff   
Wednesday, 09 February 2011 09:43 AM America/New_York

Christian retail offers for the week of Feb. 7

Hearts abound in the lead-up to Valentine’s Day. There is the big red one one that features on the cover of Hawk Nelson’s new Crazy Love, featured on sale at Mardel Christian & Education for $9.99, while it is priced at $13.99 by LifeWay Christian Stores in its spotlight.

Then there are the heart-shaped price stickers on LifeWay's emailing promotion offering up to 65% off Bibles. Among the savings are The NASB/The Message Parallel Bible (reduced from $64.99 to $19.99), The Lucado Life Lessons Study Bible (from $49.99 to $24.99) and the NIV Adventure Bible (from $27.99 to $16.79).

In addition Hawk Nelson's new album, LifeWay has NeedToBreathe's The Outsiders and Michael W. Smith's A New Hallelujah each available for $5, while the deluxe edition of Francesca Battistelli's My Paper Heart is priced at $7.99.

At Mardel, Crazy Love is twinned with The Light Sides, acoustic versions of previous Hawk Nelson hits, for $13.99. Other music offers include Josh Wilson's See You, available for $7.99, while $5 deals include Arriving by Chris Tomlin, Speaking Louder Than Before by Jeremy Camp and We Need Each Other by Sanctus Real.

Berean Christian Stores focuses on gifts, reminding shoppers that “Berean has the WillowTree figurine your Valentine is asking for.” Also promoted are a range of DaySpring cards, including VeggieTales and Precious Moments valentines for $2.99 a pack.

Parable stores offer a free card with every nine bought through its DaySpring customer loyalty card. The main focus of the group's email promotion, however, is From Hopeless to Honored, by Michael Oher, the football star whose story was depicted in the hit movie, The Blind Side. Regular price $26, it is offered online for $16.97.