|P. Graham Dunn expands wall décor line|
|Written by Production|
|Monday, 12 October 2009 08:27 AM America/New_York|
Promotional price points offer value for the Christian retail shopper
Diversification and promotional pricing are two motifs for P. Graham Dunn as the company continues to explore new marketing opportunities.
P. Graham Dunn unveiled last month more than 70 frameless textured prints—size 11-by-14 inch—that provide margin for retailers and promotional price points for consumers.
Themes such as horses, patriotic, cats and dogs, birds, hunting and fishing are being significantly expanded, while lighthouses, still life, floral and eagle themes continue to be a growing part of the business.
Frameless textured prints, which have the look and feel of painted canvas, are currently the top-selling P. Graham Dunn product category. The company developed and introduced the style to the Christian market a number of years ago.
Additionally, multiple SKUs have been added to impulse gifts retailing in the $5 range, including dog tags, purse holders, caribiner pocket knives, train whistles, lead crystal crosses and coordinated desk accessories.
In January, P. Graham Dunn plans to introduce new floor point-of-purchase displays to integrate wall décor and impulse gift items either into one tower for smaller stores or into multiple towers for stores that wish to carry a broader selection.
The personalization line—where stores commit to an SIS (Store In a Store) of P. Graham Dunn's laser-engraving program—continues to expand into new categories as well. At press time, 50 stores in the Christian retail market had committed to the SIS program, with more signing up for 2010.
Located in the heart of the largest Mennonite-Amish community in the world, P. Graham Dunn is represented exclusively to the Christian market by IntegriTEAM Sales & Marketing of Greenville, S.C.
Many of the sales reps have been working with Peter Dunn, founder and owner of P. Graham Dunn, since 1977.
For more information on the company or its products, visit www.pgrahamdunn.com. To order, call IntegriTEAM at 800-547-7430.