Christian Retailing

DaySpring goes back-to-school Print Email
Written by Production   
Monday, 07 September 2009 11:14 AM America/New_York
dayspring back to school suppliesDaySpring has launched a new back-to-school product line just in time for the fall return of students to schools.

The new line, featuring stylish graphics, includes three design themes on spiral notebooks ($2.49), composition notebooks ($2.99), three-ring binders ($4.99), portfolios (99 cents) and pencil pouches with inside mesh pockets ($3.99).

"Back-to-school is the second-largest shopping season after Christmas," said Brenda Turner, director of communications for DaySpring. "This season is also the largest opportunity companies have to influence future generations' buying patterns. We want to supply them with functional and Scripture-based products they use year-round.'

"The designs appeal to a broad consumer base and reflect the style of today's Christian youth," said Jennifer Moore, product manager at DaySpring. Appropriate for ages 8-18, there are "selections in feminine, masculine and what we call 'Big Kid,' a fun and colorful theme."

The Scripture used on the products is kid-friendly with an emphasis on one-word truth, Moore added.

"Christian youth want inspirational products that can assist them in witnessing and expressing their faith," Turner said. "Boldness is a trend in Christian teen faith-sharing, and these products are also a permissible religious expression in public schools."

For more information, go to www.dayspring.com. To order, call 800-944-8000.