Christian Retailing

Wesscott Marketing adds new cross line Print Email
Written by Production   
Thursday, 17 December 2009 02:21 PM America/New_York
Minneapolis DVD and book distributor enlarges its gift offerings

Wescott-CurvedRopeCrossBest known for distributing DVDs and books, Wesscott Marketing is expanding its inspirational gift offerings with a new line of eight wall crosses, released for fall.

Handcrafted in the U.S.A. by LaVern's Wooden Crosses, the crosses are made of premium red oak, with two of them—the 3-Layer Curved Rope Cross and the 3-Layer Reverse Curved Rope Cross—featuring a middle layer of black walnut. Catholic customers may be interested in the Straight Rope Cross with Corpus, which bears a pewter representation of the body of Christ.

"Today people are looking for the basics and they're looking for them at affordable prices," said Tim Hetchler, founder and president of Wesscott Marketing, an 11-year-old independent Christian sales and distribution company. "Crosses make a really great statement of faith and they're powerful in their message."

Available in varying sizes, the crosses have different features; one comes with a dove and another with praying hands.

The only small cross available, the Straight Rope Cross, retails for $9, and the only large cross, the Straight Rope Cross with Corpus, is priced at $23. The medium-size crosses, which vary in dimensions, retail as follows: Jesus Cross ($13), Straight Slotted Cross ($11), Straight Slotted Cross with Dove ($15), Straight Slotted Cross with Hands ($15), 3-Layer Curved Rope Cross ($21) and 3-Layer Reverse Curved Rope Cross ($13).

"Going into gifts wasn't an overnight decision, although it did come quickly once we found what we were looking for," Hetchler said. "I've been thinking about a gift strategy for over a year, and although selling gifts is new to Wesscott, it's not something I'm unfamiliar with."

Prior to founding Wesscott, Hetchler worked with Billy Graham's World Wide Pictures and World Wide Publications, where he sold Joni Eareckson Tada's artwork. Today, Wesscott sells Joni's annual planners.

The Minneapolis-area company will continue to add to its gift lines in the future. "We're not overly aggressive moving into gifts, but we are starting to look at gifts more from various vendors," Hetchler said.

For more information or to order the wall crosses, go to or call 800-375-3702.

Vermont Christmas Co. sweetens advent season Print Email
Written by Production   
Monday, 09 November 2009 01:28 PM America/New_York

Vermont-Cmas-calendarVermont Christmas Company is expanding its offerings for the Christian gift market, with advent calendars that feature religious themes and Bible text—and a piece of chocolate behind each window.

Nativity (8-71241-00124-4)—by far the most popular of the chocolate advent calendars—is offered again for 2009, presenting a manger scene that features Mary, Joseph and the infant Jesus surrounded by shepherds and the three kings. New designs for this year are Behold (-7-5) and The Stable (-8-2).

The chocolate-filled advent calendars, available now, contain 2.65 oz. of milk chocolate and retail from $5.95. Each case of 32 matching chocolate advent calendars ships in a Christmas-themed retail displayer.

"The advent calendar can represent a meaningful countdown to the birth of Christ," said Kathy Navarro, sales manager for Vermont Christmas Company. "Moreover, the enjoyment of advent calendars becomes a much-loved family tradition, returning to a simpler time and the core meaning of Christmas. Older folks recall fond memories of Christmases past, and children form memories that they'll treasure forever."

The advent calendars offer parents an opportunity to discuss the nativity story with their children during the season's 24 days, from Dec. 1 through Christmas Eve. Children hunt for the correct numbered window on the calendar, learn the true meaning of Christmas from the scripture and enjoy a chocolate treat.

For more information and to order, visit or call 888-890-0005.

Gregg Gift gets 'Legacy' ready for spring Print Email
Written by By Luke Harding   
Monday, 09 November 2009 01:27 PM America/New_York
Enesco division introduces Easter collectibles and garden products

Gregg-flowerpotsGregg Gift Co., a division of Enesco, is introducing a selection of Easter collectibles in its "Legacy of Love" brand, inspired by the eternal love of God and designed by renowned artist Kim Lawrence.

Consisting of six sculpted-stone, resin pieces, this new collection is designed to serve as a reminder of Christ's resurrection. The centerpiece of the collection is a 9.5-inch tall Cross figurine (0-45544-29072-2) proclaiming the message from Luke 24:34. Incorporating symbols of Christ's sacrifice and ascension to heaven, the figurine has 360-degree detailing and inlaid crystal accents. It retails for $25.

Other items include a wall cross, a tabletop centerpiece depicting Christ's ascension and three Easter ornaments. Gregg is also releasing three new "Legacy of Love" figurines that focus on family, fatherly love and unconditional love.

The "Legacy of Love" brand has décor-neutral color palettes and incorporates hints of stone and metal in the sculpting and painting.

Introduced in January 2008, "Legacy of Love" started as a celebration of Christmas. With strong support from retailers, an everyday line quickly followed in the spring. With a fall launch, the new products will be available for February delivery.

Also debuting this season is Gregg's first foray into functional garden merchandise. The garden accessories, available to ship in December and January, are designed to bring the inspiration and beauty of the Scriptures to indoor and outdoor spaces.

As part of Gregg's "In God's Garden" brand, the "Grow with Love" collection includes a three-piece planter set (0-45544-26606-2). The set includes two small herb planters and a water-collecting tray and has a suggested retail price of $14.99.

An art style reminiscent of stained glass was used to capture an image of nesting birds. This scene is accompanied by the sentiment, "All things grow with love" and a reference to Eph. 3:17.

Products include planters, bird feeders and houses, suncatchers, wind chimes, garden banners and heavy-duty garden aprons. Retail price points range from $9.99 to $24.99.

Gregg also offers a prepack containing 56 pieces of these items and a free floor-display (0-45544-26761-8).

These products are available by calling Gregg at 800-447-3440, faxing 800-453-0936 or by visiting or All Enesco products can be viewed at


Luke Harding is director of sales and marketing for the inspirational channel at Enesco LLC and Gregg Gift Co.

Promotional price points offer value for the ChristiaGift company releases custom Christmas cardsn retail shopper Print Email
Written by Production   
Monday, 12 October 2009 08:28 AM America/New_York

ItsYourSeasonChristmasIt's Your Season!!, a young, inspirational gift company based in Illinois, has introduced its "NoteWorthyPraise" holiday greeting cards.

Continuing in the tradition of its other "NoteWorthyPraise" notecards, the holiday greeting cards offer fresh expressions from the heart and emphasize God's Word in creative combinations of fabric, paper, ribbon and paint. The holiday card line consists of four 5-by-7-inch cards printed on 100-pound linen cover using thermography and gold foil-stamping techniques, with 80-pound matching envelopes.

Each card features a scripture highlighted by a handcrafted 3-D design on the outside and a corresponding inside greeting. The card titles are Greatest Gift: John 3:16; His Star: Matthew 2:2; Peace: Psalm 34:14; and Glory to God: Luke 2:14.

It's Your Season!! cards, printed and assembled in the United States, are designed by Deb Brown Bryant, the company's founder and CEO.

"I have always enjoyed giving and receiving cards," Bryant said. "However, there weren't many uniquely designed inspirational cards which boldly proclaimed God's Word and appealed to a diverse audience. I am truly thankful that 'NoteWorthyPraise' cards allow me to express my love for God and share my creative gifts."

"NoteWorthyPraise" holiday greeting cards are available in a boxed set of 18 cards and 18 envelopes for $45 retail and individually at $4.99 each.

It's Your Season!! also offers GiftPillows accent pillows, WordPearls small canvas art and ClaraBess jewelry.

To order, call 847-420-2286 or visit

P. Graham Dunn expands wall décor line Print Email
Written by Production   
Monday, 12 October 2009 08:27 AM America/New_York
Promotional price points offer value for the Christian retail shopper

PGDHorsesDiversification and promotional pricing are two motifs for P. Graham Dunn as the company continues to explore new marketing opportunities.

P. Graham Dunn unveiled last month more than 70 frameless textured prints—size 11-by-14 inch—that provide margin for retailers and promotional price points for consumers.

Themes such as horses, patriotic, cats and dogs, birds, hunting and fishing are being significantly expanded, while lighthouses, still life, floral and eagle themes continue to be a growing part of the business.

Frameless textured prints, which have the look and feel of painted canvas, are currently the top-selling P. Graham Dunn product category. The company developed and introduced the style to the Christian market a number of years ago.

Additionally, multiple SKUs have been added to impulse gifts retailing in the $5 range, including dog tags, purse holders, caribiner pocket knives, train whistles, lead crystal crosses and coordinated desk accessories.

In January, P. Graham Dunn plans to introduce new floor point-of-purchase displays to integrate wall décor and impulse gift items either into one tower for smaller stores or into multiple towers for stores that wish to carry a broader selection.

The personalization line—where stores commit to an SIS (Store In a Store) of P. Graham Dunn's laser-engraving program—continues to expand into new categories as well. At press time, 50 stores in the Christian retail market had committed to the SIS program, with more signing up for 2010.

Located in the heart of the largest Mennonite-Amish community in the world, P. Graham Dunn is represented exclusively to the Christian market by IntegriTEAM Sales & Marketing of Greenville, S.C.

Many of the sales reps have been working with Peter Dunn, founder and owner of P. Graham Dunn, since 1977.

For more information on the company or its products, visit To order, call IntegriTEAM at 800-547-7430.

Mug series highlights God's promises Print Email
Written by Production   
Monday, 21 September 2009 10:45 AM America/New_York
LighthousePromisesOfHopeLighthouse Christian Products Co. introduces its "Promises" series of ceramic mugs this month.

The Promises of Love mug (6-67665-18980-0) offers the assurance that nothing can separate us from God's love. The Promises of Joy mug (-1-7) proclaims the joy of the Lord is our strength. The Promises of Hope mug (-2-4) gently reminds us that our hope is in Him. The Promises of Peace mug (-3-1) focuses on the classic 23rd Psalm. The mugs retail for $11.99 each.

Each 14-ounce mug features a background of 15 to 20 promise-themed verses that point back to the title of the mug. They come in pastel colors—pink, yellow, green and blue—with the title and the theme verse in chocolate brown.

As an added feature, the mugs come with 10 Promise Scripture cards with devotionals on the back.

"If customers choose to give a mug as a gift, they will appreciate that each mug comes packaged in an attractive acetate box that showcases the mug and the cards in an appealing way," said Amelia Nizynski, the company's director of marketing.

For more information, visit To order, call 888-477-4031.