Christian Retailing

‘Really good timing’ for VeggieTales' superhero release Print Email
Written by Eric Tiansay   
Tuesday, 11 September 2012 02:39 PM America/New_York

LeagueOfIncredibleVegetables'League of Incredible Vegetables' follows this summer's comic-book blockbusters 

Call it serendipity but some faith-based superheroes are hot on the heels of high-profile Hollywood blockbusters from this summer such as The Avengers, The Amazing Spider-Man and The Dark Knight Rises.

Big Idea's latest release in the VeggieTales franchise, The League of Incredible Vegetables features LarryBoy, while introducing four new superheroes played by Bob the Tomato (ThingamaBob), Petunia Rhubarb (Vogue), Junior Asparagus (Ricochet) and Mr. Lunt (S-Cape)—all with humorous superhero abilities.

Set for release Oct. 13 and Oct. 16 in Christian and general market stores, respectively, The League of Incredible Vegetables (8-20413-12589-9, $14.99) is the fourth title in the “LarryBoy” series and the first since LarryBoy and the Bad Apple in 2006.

Based on Ps. 6:3, which says, “When I am afraid, I will put my trust in You,” the forthcoming release helps teach a lifelong lesson in handling fear, as the superheroes battle the villain Dr. Flurry, who is freezing all of Bumblyburg's citizens in fear.

Distributed by Word Distribution, the video includes a catchy League theme song by GRAMMY-nominated and Dove Award-winning group Newsboys.

"The superhero genre is enormously popular, delivering such hits as The Avengers, Spider-Man and the Batman trilogy,” Greg Fritz, Big Idea's senior vice president of sales and marketing, told Christian Retailing. “The League of Incredible Vegetables is a superhero story that will delight with its action-packed scenes, engaging characters and clever dialogue. And best of all, fans will be reminded that there is ultimately only one who has the power to quiet our fears and save us from our enemies."

Big Idea will also release an extensive line of products in conjunction with the DVD, including a six-character play set, LarryCopter, God’s Super Hero Costume Play Set, a game app themed to the video and an Adventures of the Good Guys book.

The League of Incredible Vegetables drew a capacity crowd during a screening at this summer's International Christian Retail Show in Orlando, Fla.

Jessalyn Valk attended the screening with her mother, Lorraine Valk, co-owner of Parable Christian Store of St. Joseph in St. Joseph, Mich.

Valk, 21, said that she noticed “some of the nods to The Avengers,” which she saw three times this summer. “That was cool,” she said. “This was really good timing with all the superhero movies out now.”

Her mother agreed: “It was long overdue for a new LarryBoy release. VeggieTales are still strong sellers. I absolutely think this will do well for us and other Christian retailers.”

To order, call 800-876-WORD (9673).