Is a virtual store worth our time and energy?

 A virtual store is a must for today’s market. Aside from just the visibility your store will get from having a presence on the Web, some customers find it more convenient to order products online.

First, you need to have a Web site. Keep it simple at the start. It should include directions to your store and basic information like hours and contact information. Pictures are a must.

Once you have your Web page, then the real homework begins. Do some research to find out what type of store you want to place on the Web. There are several companies that can customize storefronts for you, or if you have the personnel, you can create your own store using a “shopping cart” program.

A virtual store can be very rewarding, but it takes planning and time. And remember that once you have your store up and running, there will, hopefully, be orders—and then timely order fulfillment becomes very important.

Got a question for Betty Bookstore? Write to her at This email address is being protected from spambots. You need JavaScript enabled to view it..

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