Display space is often at a premium, especially for smaller stores, so look for ways to maximize the opportunities you do have. The checkout is a place not only to position impulse buys, but also can be a good location to highlight items of interest. Lighted display cabinets not only keep products safe from shoppers brushing against them as they wait to pay, but also emphasize them, as at The Source Christian Bookstore at Pleasant Valley Baptist Church in Liberty, Mo.

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